Sunday Herald and Scottish News of the World Maintain Their Upward Year-on-year Sales Performance

Both the Sunday Herald and the Scottish News of the World have maintained their upward year-on-year performance regarding their sales in Scotland. Says the Audit Bureau of Circulation, both titles saw an increase in their Scotland circulation between March last year and last month.

A month ago, they were the only daily and Sunday titles to have an upward year-on-year figure, from February last year to two months ago.

The figures read, across the board, as follows:

Scottish Daily Mirror (25,946 in March 2010 versus 28,181 in March 2009, down 2235 or 7.9 per cent), Daily Record (308,846 versus 329,067, down 20,221 or 6.1 per cent), Daily Star of Scotland (86,275 versus 88,572, down 2297 or 2.5 per cent), Scottish Sun (352,260 versus 372,439, down 20,179 or 5.4 per cent), and Scottish Daily Express (66,836 versus 72,097, down 5261 or 7.3 per cent).

Scottish Daily Mail (112,871 versus 117,833, down 4962 or 4.2 per cent), Daily Telegraph (20,871 versus 23,159, down 2288 or 9.87 per cent), Financial Times (4227 versus 5004, down 777 or 15.5 per cent), The Herald (55,387 versus 59,329, down 3942 or 6.6 per cent), The Guardian (14,085 versus 15,627, down 1542 or 9.9 per cent), and The Independent (7348 versus 8905, down 1557 or 17.5 per cent).

The Scotsman (44,449 versus 48,011, down 3562 or 7.4 per cent), The Times (23,481 versus 27,009, down 3528 or 13 per cent), Daily Star of Scotland – Sunday (27,967 versus 28,172, down 205 or 0.7 per cent), Scottish News of the World (271,074 versus 268,321, up 2753 or one per cent), and Sunday Mail (372,229 versus 408,753, down 36,524 or 8.9 per cent).

Scottish Sunday Mirror (23,007 versus 24,450, down 1443 or 5.9 per cent), The People (13,605 versus 18,088, down 4483 or 24.8 per cent), Scottish Sunday Express (36,617 versus 41,434, down 4817 or 11.6 per cent), Sunday Post (233,934 versus 248,062, down 14,128 or 5.7 per cent), and Scottish Mail on Sunday (97,471 versus 100,303, down 2832 or 2.8 per cent).

Independent on Sunday (6103 versus 7088, down 985 or 13.9 per cent), The Observer (18,731 versus 22,198, down 3467 or 15.6 per cent), Scotland on Sunday (55,717 versus 60,031, down 4314 or 7.1 per cent) and Sunday Herald (42,786 versus 40,870, up 1916 or 4.6 per cent).

Sunday Telegraph (18,191 versus 20,517, down 2326 or 11.3 per cent) and Sunday Times Scotland (64,092 versus 71,719, down 7627 or 10.6 per cent). 

The figures were published on Friday.