Prince giveaway adds 45,000 to record sales

SALES of the Daily Record were boosted by 45,000, following a giveaway on Saturday of a new album by pop star, Prince.

The promotion of 20TEN also saw UK sister title, the Daily Mirror, enjoy a 334,000 sales boost.

The ten-track CD was given away free to readers in the Daily Mirror and Daily Record after a week-long marketing campaign, including Prince’s first British interview for more than a decade.

The reclusive singer gave the Mirror’s associate editor. Peter Willis, a tour of his Paisley Park studios, claiming that the “internet is completely over” and defended his decision to boycott websites including iTunes and YouTube. His controversial comments sparked debate around the world – including on websites such as CNN and ABC – and the interview has become one of the most read articles of the year on the Mirror website

The Daily Record’s average sale in May – according to latest Audit Bureau of Circulation figures – was 300,800.

In a statement, Mark Hollinshead, managing director of Trinity Mirror Nationals, said: “We are delighted with the huge response to the Prince promotion which has proved to be a successful sampling opportunity for both titles.

“This was also a great example of our editorial and commercial teams working closely together which resulted in the most effective way for Prince to reach his legion of UK fans.”