A sales increase of almost 10,000 was enjoyed by Scotland on Sunday at the weekend, courtesy of a free book celebrating the poetry of Robert Burns and a price cut in the west of Scotland.
Estimates suggest the paper sold as many as 62,300 copies at the weekend, up 8000 on the previous week – which carried a free, nostalgia supplement, In Our Times – and up 10,000 on a fortnight before.
Indeed, Sunday's sale was the biggest for the paper since August, during the Edinburgh International Festival – a traditionally strong month for the title.
The price cut in the west meant the paper was on sale for £1 instead of its usual £1.70. It is understood it will be a £1 again this Sunday. The perfect-bound book was titled, 'A Night Out with Robert Burns'.
Keith McIntyre, newspaper sales and marketing director at publishers, Johnston Press, told allmediascotland.com: “Scotland on Sunday was a very strong editorial offering at the weekend, but there is no doubt the book accounted for a very large percentage of the uplift in sales.”