Daily Record to become available as an e-edition

THE Daily Record is to become available as an e-newspaper, comprising its full contents viewable on tablet devices.

With a scheduled launch date some time this summer and a price understood to be under £10 per month, the e-edition of the Record is one of a number of similar initiatives being undertaken by publishers Trinity Mirror.

The development was flagged up yesterday as part of the company’s financial results for last year.

Said the company: “We are developing paid for e-editions for tablet devices for The Daily Mirror, Daily Record and our key regional metropolitan brands. These new products will launch as our core Contentwatch publishing technology is implemented in each market.

“The publishing of these new e-editions will be enabled by the Contentwatch publishing technology, and this intensive period of activity will be enabled by a new organisational structure and the creation of a new Trinity Mirror Digital consumer unit with a group-wide remit to accelerate delivery of these and other new digital initiatives. The new unit will be headed up by Chris Ellis, currently managing director of our UK Nationals digital business. Chris joined us in May 2011 having previously worked at IGN Entertainment, MySpace, AOL and BT.”

In the same document, it was noted the revamping of the company’s Scottish operation, as Media Scotland, with Allan Rennie appointed as editor-in-chief. Said Trinity Mirror: “In December 2011, the group announced the creation of Media Scotland with the integration of the Scottish Daily Record and Sunday Mail and sister company, Scottish and Universal Newspapers, to form Scotland’s biggest publishing business.

“The portfolio of Media Scotland comprises the iconic national titles the Daily Record and Sunday Mail, a portfolio of 20 local newspapers including the Ayrshire Post and Stirling Observer, our Scottish Metro, our Business Insider magazine, an events division and 36 vibrant local and commercial websites.

“Media Scotland delivers unrivalled scale and reach across the Scottish market reaching 1.5million readers each weekday and 1.1million readers on a Sunday. In addition, it will reach 2.6million unique digital users a month. We envisage clear revenue and efficiency savings from this change and these will begin to accrue throughout 2012.”