ALL the major daily newspapers sold in Scotland have again suffered across-the-board declines in their circulation, compared to this time last year.
But, says the Audit Bureau of Circulation, there have also been year-on-year sales increases for the Sunday newspaper titles that will have been considered rivals to the News of the World until its closure in July.
The daily figures – issued at midday – concern sales in Scotland between October last year and last month and reveal the following:
Daily Mirror – 8.3 per cent drop = from 24,867 on average last October, to 22,805 last month;
Daily Record – 8.6 per drop = from 292,390 on average last October, to 267,075 last month;
Daily Star of Scotland – 19.3 per cent drop = 78,379 to 63,241;
The Scottish Sun – 5.7 per cent drop = 333,812 to 314,822;
Scottish Daily Express – 9.9 per cent drop = 70,574 to 63,601;
Scottish Daily Mail – 5.6 per cent drop = 114,461 to 108,047;
Daily Telegraph – 3.3 per cent drop = 21,116 to 20,416;
Financial Times – 18 per cent drop = 4,226 to 3,461;
The Herald – 13.2 per cent drop = 52,642 to 45,646;
The Guardian – 7.8 per cent drop = 14,038 to 12,936;
Independent – 9.8 per cent drop = 8,066 to 7,276;
The Scotsman – 8.3 per cent drop = 41,758 to 38,289; and
The Times – 14.3 per cent drop = 22,215 to 19,042.
Meanwhile, the Sunday titles sales figures in Scotland are a more mixed bag:
Daily Star of Scotland – Sunday – 120 per cent up = 26,889 to 59,325;
Sunday Mail – 2.7 per cent up = 354,396 to 364,090;
Sunday Mirror – 82.9 per cent up = 21,809 to 39,882;
The People – 84.8 per cent up = 13,209 to 24,415;
Scottish Sunday Express – 24.5 per cent up = 35,337 to 43,992;
Sunday Post – 0.9 per cent down = 224,471 to 222,522;
Scottish Mail on Sunday – 1.25 per cent down = 105,223 to 103,908;
Independent on Sunday – 9.7 per cent up = 6,317 to 6,930;
Observer – 4.2 per cent down = 17,880 to 17,130;
Scotland on Sunday – 9.2 per cent down = 50,897 to 46,214;
Sunday Herald – 31.4 per cent down = 42,111 to 28,873;
Sunday Telegraph – 3.9 per cent down = 18,339 to 17,628; and
Sunday Times – 11.2 per cent down = 59,501 to 52,838.
