Wraparound first for The Sun

THE Sun newspaper has, for the first time in its history, a wraparound.

It’s a four-page promotion, on behalf of the 3D service by satellite broadcasters, Sky, and accompanies both the English and Scottish editions of the newspaper.

The promotion is appearing just ahead of the upcoming Olympic Games, but it also highlights the broadcaster’s cricket, football and rugby league coverage.

Says a spokesperson for the paper: “The Sun has landed one of the biggest ever commercial deals for a newspaper which is a tribute to the popularity of the paper and its appeal to major advertisers.

“This is the first time in its 42-year history that The Sun has been wrapped and we are delighted to have worked with Sky on this deal which is a major pre-Olympic promotion for their 3D sporting coverage.”