Cycling magazine launches on back of Tour de France win for Wiggins

A NEW cycling magazine is being launched this week, to take advantage of a recent surge in interest in it, not least because of the Tour de France victory on Sunday by Brit, Bradley Wiggins.

Says the publishers, Dennis Publishing: “In the week that Bradley Wiggins won the Tour de France, [we announce] the launch of Cyclist, a premium monthly, road cycling magazine in print and enhanced iPad app format.

The publisher continues: “[Our] research has shown that, in addition to the huge growth in cycling (British Cycling membership doubled in the last two years to 50,000), there has been a change in attitudes especially in the road cycling sector. The modern road cycling enthusiast has a passion for travel, knowledge, ride performance and style. Current cycling media does not cater for this type of reader and this is something Cyclist will do in a unique way.”

The magazine is to be monthly and cost £5. Issue one is out on September 19.

Its editor is Pete Muir, who edited Men’s Fitness for eight years. Two years ago, he was made editorial director of Dennis’s Fitness Division and has been nominated as Editor of the Year at the British Society of Magazine Editors.