Near 20 per cent readership hike registered by the P&J

THE Aberdeen-based daily newspaper, the Press and Journal, has registered a near 20 per cent hike in its estimated readership.

Says the National Readership Survey – which interviews people about their reading habits – the Press and Journal enjoyed an average readership during September of 196,000, some 31,000 up on 12 months’ previously, or 19 per cent up.

The figures were published on Friday.

The NRS also publishes figures that combine both readership of a newspaper’s print product plus its website readership.

These figures apply to the print product only.

Among the others:

* The Courier, an average 129,000 during Septmber, down from 165,000 12 months’ previously (ie down 27,000 or 17 per cent);

* The Herald, 161,000, up from 160,000;

* Evening Times, 141,000, down from 154,000 (down eight per cent);

* The Scotsman, 129,000, down from 154,000 (down 17 per cent);

* Sunday Mail, 948,000, down from 1,027,000 (down eight per cent);

* The Sunday Post, 787,000, down from 815,000 (down three per cent);

* Scotland on Sunday, 140,000, down from 183,000 (down 23 per cent);

* Sunday Mail, 125,000, down from 145,000 (down 14 per cent); and

* Daily Record, 810,000, down from 893,000 (down nine per cent).