Newspaper sales figures in Scotland again uniformly down

Newspapers

NEWSPAPER sales figures in Scotland for both daily and Sunday newspapers are again uniformly down – according to the Audit Bureau of Circulation.

And says the auditing body, some newspapers again suffered double-digit percentage drops in their sales performance, this time between December 2011 and last month.

Elsewhere, The Scottish Sun on Sunday has no year-on-year figure, having been launched less than 12 months ago. Its December average was 197,319, down on the average 203,131 for November.

Meanwhile, there are no longer monthly ABCs for either The Herald or the Sunday Herald following a decision in August for the papers to be part of the twice-yearly regional newspapers sales survey.

In summary, the daily newspapers figures – issued at midday – concern sales in Scotland between December 2011 and last month and reveal the following:

Daily Mirror – 6.2 per cent drop = from 21,641 on average in December 2011, to 20,293 last month;

Daily Record – 8.8 per drop = from 263,251 on average in December 2011, to 240,120 last month;

Daily Star of Scotland – 14.1 per cent drop = 60,145 to 51,676;

The Scottish Sun – 8.8 cent drop = 302,823 to 276,154;

Scottish Daily Express – 11.6 per cent drop = 62,638 to 55,349;

Scottish Daily Mail – 5.2 per cent drop = 107,390 to 101,810;

Daily Telegraph – 6.9 per cent drop = 18,638 to 17,345;

Financial Times – 19.4 per cent drop = 3,470 to 2,796;

The Guardian – 11.3 per cent drop = 12,677 to 11,239;

i – 46.6 per cent up = 12,437 to 18,214;

Independent – 49.8 per cent drop = 6,485 to 3,253;

The Scotsman – 15.5 per cent drop = 38,159 to 32,063; and

The Times – 3.1 per cent drop = 19,103 to 18,508.

Meanwhile, the Sunday titles’ sales figures in Scotland were as follows:

Daily Star of Scotland – Sunday – 46.7 per cent down = 57,037 to 30,368;

Sunday Mail – 22.1 per cent down = 352,285 to 274,238;

Sunday Mirror – 48.6 per cent down = 38,561 to 19,802;

The People – 51.2 per cent down = 22,957 to 11,193;

Scottish Sunday Express – 21.3 per cent down = 41,708 to 32,835;

The Sunday Post – 18.7 per cent drop = 216,717 to 176,265;

Scottish Mail on Sunday – 11.2 per cent down = 98,288 to 87,286;

Independent on Sunday – one per cent down = 6,750 to 6,681;

The Observer – 11.3 per cent down = 16,744 to 14,850;

Scotland on Sunday – 18.6 per cent down = 43,369 to 35,312;

Sunday Telegraph – 3.9 cent down = 16,328 to 15,689; and

Sunday Times – 6.6 per cent down = 51,455 to 48,048.

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