Scotsman advertising wrap a first

VISITORS to the website of The Scotsman will have today noticed pages wrapped in an advert for the rail company, East Coast Rail, doubling up as a promotion for the DVD of Skyfall, the latest James Bond movie.

It follows the print edition of the paper yesterday wrapped in the advert – a first-ever advertising wrap, says The Scotsman.

Adds a Scotsman media release: “Bond star Naomie Harris features in the execution which was handled at The Scotsman by Susan Findlay, sponsorship manager, and a dedicated Special Reports editorial team lead by Stuart Farquhar.

“The high impact campaign is supported by a bespoke microsite on with additional wallpaper and overlays.”