FOR all the gloom that generally surrounds their sales, newspapers still command huge audiences, with – for example – almost 450,000 people estimated to have read The Scotsman’s print edition at least once during an average month last year.
According to the National Readership Survey – which is now asking people their readership habits re print and online – The Scotsman had an estimated 447,000 people reading at least one copy of the paper’s print edition during an average month last year.
Adds the NRS, a further 533,000 people are estimated to have read its website only at least once per month.
The figures were released this morning and because they have been compiled using a new measuting system, there are no figures available to provide a valid year-on-year comparison.
Read more, here, in our Daily Features section.