The Press and Journal newspaper is to launch what it describes as “two new, high-end lifestyle supplements”.
Says the Aberdeen-based daily, “a brand new quarterly glossy magazine Elegance and a weekly Saturday supplement YL will launch this Saturday”.
Editor-in-chief, Damian Bates, is quoted, in a media release from the paper’s publishers, DC Thomson, as saying: “Elegance is all about offering readers an insight into the realms of luxury that so many of us can only dream of attaining. For some who have been successful in their chosen fields in the booming economies of the North of Scotland, it will also give them some clues as to how to part with their hard-earned cash.”
The magazine will be distributed quarterly as part of The Press and Journal and will be available at selected hotels throughout the North of Scotland.
Bates is further quoted, as saying: “YL is a different offering entirely; a quality Saturday supplement with an emphasis on lifestyle, it covers everything from food and drink to travel, property, fashion and interior design. It will showcase recipes from celebrity chefs, including Jamie Oliver, Tom Kitchin, Michael Smith of The Three Chimneys and Lady Claire MacDonald.”
TV presenter and nutritionist, Amanda Hamilton, will pen a new health column for the magazine and, says the P&J, “there are new travel writers, in-depth news features and a little bit of fun, too”.
Bates continues: “I am delighted to launch two new quality supplements that will enhance and develop The Press and Journal brand.
“Our research highlighted a gap in the market for luxury and lifestyle publications for the North of Scotland. It’s vital that we meet the needs of our readers and give them something fantastic to delve into over the weekend. I hope that these new supplements will add to the success of the P&J and give people more reason than ever to pick up their P&J each and every day.”