Sales cheer for Telegraph titles in Scotland

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THE Daily Telegraph has enjoyed a year-on-year increase in its average daily sale in Scotland.

According to the Audit Bureau of Circulation, the paper’s average sale in Scotland was 17,696 during November last year and an average 18,404 last month – representing a four per cent increase, year-on-year.

Its Sunday sister was also a riser, year-on-year, by 0.6 per cent, from an average 15,922 copies sold each edition in Scotland during November last year to an average 16,022 last month.

But elsewhere, as ever, there were year-on-year falls.

The Scotsman and Scotland on Sunday no longer appear in the national listings after having requested – like The Herald and Sunday Herald last year – to appear in the twice-yearly ABC regional newspapers report.

In summary, the daily newspapers figures – issued at midday – concern sales in Scotland between November last year and last month and reveal the following:

Daily Mirror – 12.7 per cent drop = from 20,762 on average during November last year, to 18,127 last month;

Daily Record – 10.1 per drop = from 243,388 on average during November last year, to 218,747 last month;

Daily Star of Scotland – 10.5 per cent drop = 53,478 to 47,836;

The Scottish Sun – 10.7 per cent drop = 285,833 to 255,227;

Scottish Daily Express – 5.4 per cent drop = 56,353 to 53,300;

Scottish Daily Mail – 11 per cent drop = 105,824 to 94,195;

Daily Telegraph – four per cent up = 17,696 to 18,404;

Financial Times – 11.9 per cent drop = 2,806 to 2,472;

The Guardian – 6.1 per cent drop = 11,328 to 10,639;

i – 2.3 per cent drop = 19,356 to 18,916;

Independent – 17.5 per cent drop = 3,407 to 2,810;

The Times – 2.3 per cent drop = 18,637 to 18,208.

Meanwhile, the Sunday titles’ sales figures in Scotland were as follows:

Daily Star of Scotland – Sunday – 15.1 per cent down = 31,331 to 26,590;

The Scottish Sun – Sunday – 8.8 per cent down = 203,131 to 185,165;

Sunday Mail – 11.5 per cent down = 281,769 to 249,369;

Sunday Mirror – 7.9 per cent down = 20,426 to 18,818;

The People – 16.6 per cent down = 11,471 to 9,570;

Scottish Sunday Express – 7.4 per cent down = 33,203 to 30,737;

The Sunday Post – ten per cent drop = 175,612 to 158,059;

Scottish Mail on Sunday – six per cent down = 90,329 to 84,911;

Independent on Sunday – 20.6 per cent down = 6,254 to 4,965;

The Observer – 5.7 per cent down = 15,367 to 14,480;

Sunday Telegraph – 0.6 per cent up = 15,922 to 16,022; and

Sunday Times – 6.3 per cent down = 48,647 to 45,583.

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