The Media in Figures: Scots magazines’ circulation figures

THE latest circulation figures for various Scots magazines have, as ever, come up with a mixed bag of results.

Figures published today by auditing body, ABC, show the print editions of, for instance, DC Thomson’s Scots Magazine and the free arts, music and culture title, Edinburgh-headquartered The Skinny, enjoying an increase in their year-on-year circulation performance throughout the UK and the Republic of Ireland.

Today’s results have been presented in a new format by ABC, to reflect the fact there are now several digital-only magazines on the market, plus print titles very often have a digital aspect to them too.

The following print-only figures were revealed earlier today.

The figures relate to the average for either the six months up to the end of Decemberlast year or the 12 months, depending on how frequently the title reports to ABC.

Animals and You 33,725 (one per cent, year-on-year – 99.9 per cent ‘actively purchased’, ie bought, not for free)

Dennis and Gnasher Megazine 17,121 (down 16.5 per cent, year-on-year – 100 per cent ‘actively purchased’, ie bought, not for free)

Jacqueline Wilson 42,282 (down 9.7 per cent – 99.8 per cent)

My Weekly Print 106,425 (down 4.6 per cent – 100 per cent)

The People’s Friend 225,607 (down six per cent – 99.9 per cent)

The Scots Magazine 25,109 (up two per cent – 92.7 per cent)

Shout 35,192 (down12.3 per cent – 100 per cent)

The Beano 31,208 (down 2.6 per cent – 99.7 per cent)

Weekly News 24,551 (down 15 per cent – 100 per cent)

WWE Kids 24,880 (down 14.6 per cent – 99.9 per cent)

bunkered 23,085 (down 3.3 per cent – 84.8 per cent)

No.1 Magazine 15,490 (down 6.7 per cent – 96.7 per cent)

Life and Work 19,952 (down seven per cent – 3.9 per cent)

Scotland in Trust 185,396 (down 0.5 per cent – zero per cent)

Homes & Interiors Scotland 7,959 (down 9.6 per cent – 97.3 per cent)

Times Educational Supplement Scotland 4,617 (down 10.9 per cent – 87.4 per cent)

The List 15,009 (up one per cent – 15.7 per cent)

Scottish Field 16,270 (down 0.4 per cent – 85 per cent)

The Big Issue in Scotland 6,926 (down 4.3 per cent – 100 per cent)

The Skinny 32,191 (up 0.3 per cent – zero per cent)

Source: ABC, February 12 2015.