Circulation falls of a relatively modest two-to-four per cent have been revelaled for the handful of Scots titles featured in the most recent audit of magazine sales figures.
While many well-known Scots titles are absent from this round of the bi-annual publication of magazine sales figures, by the Audit Bureau of Circulation, of those that did feature, Homes & Interiors saw its year-on-year sales fall by 3.9 per cent, while, for the Times Educational Supplement Scotland, it was a drop of 2.7 per cent.
Says ABC, some 96.2 per cent of the average 10,845 copies of Homes & Interiors Scotland distributed between January and the end of June were 'actively purchased', with 10,845 some 3.9 per cent down on the 11,284 of 12 months before and some 4.7 per cent on the 11,377 of six months previously.
For the Times Educational Supplement Scotland, its January-June average of 6,176 (of which 81.9 per cent was 'actively purchased') was down 2.7 per cent from the 6,348 of 12 months previously but 1.4 per cent up on the 6,089 of six months before. In February, the magazine underwent a design revamp.
Elsewhere, free title, Glasgow-based Source magazine, saw its year-on-year average drop by 2.1 per cent, from the average June 2010 figure of 32,005 to 31,320 12 months later. Its average six-month figure to the end of December last year was 32,255. A careers and lifestyle magazine, Source is aimed at school, college and university students.
And finally, the DC Thomson-owned People's Friend saw its January-to-June average drop to 268,230 - some 7.9 per cent down, year-on-year, from 291,394. Its June-December 2010 average was 282,766. Some 99.9 per cent of the People's Friend circulation was 'actively purchased'.
10 Questions ForSpotlight OnIn My OpinionIn Our OpinionAdviceBlogsPodcasts
Post Your Media ReleaseSubmit a Job AdJoin the Media DirectoryLet us Handle Your PRTestimonials
Press August 18 2011 12:16
Modest Falls for Scots Magazines in Latest Circulation Audit
Keywords: Circulations
Add a Comment0 Comments

Comments
- Contrasting Fortunes Continue for Independent and i in Scotland
- Scottish Sun on Sunday Sales Figure Settles to Same Level as Former Scottish News of the World
- Circulation Cheer for the Sunday Herald
- Circulation Cheer for Handful of Scots Local Newspapers
- Evening Telegraph Sales Stay Relatively Stable in Year of Across-the-board Drops
- Scottish Sun Claiming it was Scotland's Top-selling Newspaper on Sunday
- Mixed Bag for Comic and Magazine Publishers, DC Thomson
- Some Cheer for Dailies from Latest Set of Sales Figures
- More Circulation Figures Cheer for Sunday Tabloids Following News of the World Demise
- Daily Newspaper Sales in Scotland Suffer More Drops
- Sales Boost Continuing for Sunday Newspapers
- Three Sundays Still to Enjoy Sales Bounce from News of the World Closure
- Just Two the Exception to Circulation Drops Across Scots Local Newspapers
- Sales Joy for Dundee Evening Telegraph
- Double-digit Sales Boost for Sunday Tabloids Following Rival's Closure
- Sales Joy Expected at Scotland on Sunday
- Sales Figures for Herald, Sunday Herald and Scotsman Drop Back Below Key Markers
- Double-digit Drops in Year-on-year Scottish Sales for Five Daily and Sunday Newspapers
- Cheerier Sales News for Herald, Sunday Herald and Scotsman
- Sales Figures Setback for Sunday Herald and Scotsman




.jpg)

