On This Site 10 Questions ForSpotlight OnIn My OpinionIn Our OpinionAdviceBlogsPodcasts
Services Post Your Media ReleaseSubmit a Job AdJoin the Media DirectoryLet us Handle Your PRTestimonials
Press News

Press November 11 2011 13:01

Daily Newspaper Sales in Scotland Suffer More Drops

All the major daily newspapers sold in Scotland have again suffered across-the-board declines in their circulation, compared to this time last year.

But, says the Audit Bureau of Circulation, there have also been year-on-year sales increases for the Sunday newspaper titles that will have been considered rivals to the News of the World until its closure in July.

The daily figures - issued at midday - concern sales in Scotland between October last year and last month and reveal the following:

Daily Mirror - 8.3 per cent drop = from 24,867 on average last October, to 22,805 last month;

Daily Record - 8.6 per drop = from 292,390 on average last October, to 267,075 last month;

Daily Star of Scotland - 19.3 per cent drop = 78,379 to 63,241;

The Scottish Sun - 5.7 per cent drop = 333,812 to 314,822;

Scottish Daily Express - 9.9 per cent drop = 70,574 to 63,601;

Scottish Daily Mail - 5.6 per cent drop = 114,461 to 108,047;

Daily Telegraph - 3.3 per cent drop = 21,116 to 20,416;

Financial Times - 18 per cent drop = 4,226 to 3,461;

The Herald - 13.2 per cent drop = 52,642 to 45,646;

The Guardian - 7.8 per cent drop = 14,038 to 12,936;

Independent - 9.8 per cent drop = 8,066 to 7,276;

The Scotsman - 8.3 per cent drop = 41,758 to 38,289; and

The Times - 14.3 per cent drop = 22,215 to 19,042. 

Meanwhile, the Sunday titles sales figures in Scotland are a more mixed bag:

Daily Star of Scotland - Sunday - 120 per cent up = 26,889 to 59,325;

Sunday Mail - 2.7 per cent up = 354,396 to 364,090;

Sunday Mirror -  82.9 per cent up = 21,809 to 39,882;

The People - 84.8 per cent up = 13,209 to 24,415;

Scottish Sunday Express - 24.5 per cent up = 35,337 to 43,992;

Sunday Post - 0.9 per cent down = 224,471 to 222,522;

Scottish Mail on Sunday - 1.25 per cent down = 105,223 to 103,908;

Independent on Sunday - 9.7 per cent up = 6,317 to 6,930;

Observer - 4.2 per cent down = 17,880 to 17,130;

Scotland on Sunday - 9.2 per cent down = 50,897 to 46,214;

Sunday Herald - 31.4 per cent down = 42,111 to 28,873;

Sunday Telegraph - 3.9 per cent down = 18,339 to 17,628; and

Sunday Times - 11.2 per cent down = 59,501 to 52,838. 

Keywords: Circulations
Add a Comment0 Comments Share/Save/Bookmark

Comments


 
TOP FOR MEDIA STORIES
TOP FOR MEDIA JOBS
TOP FOR STORY IDEAS
TOP FOR MEDIA OPINION
TOP FOR TALKING

Press
Press
Press
Press
Press