13/03/2008

A Do-It-Yourself guide to marketing on the internet - including how to design a website that is quickly found in searches on the internet - has been launched in Edinburgh.

What is a 26-week programme - requiring, on some occasions, a little effort, but every week, and on other occasions, one-off big effort - has been designed by internet marketing consultant, David Bain.

Comprising four workbooks, four DVDs, seven CDs and a multi-media disk, the guide retails at £399. Already, within the last few days, over a hundred have been sold, not least because of a series of seminars Bain hosted around Scotland at the end of last year.

Says Bain: “The course enables non-computer professionals to take control of their internet marketing showing them how to maximise visitors, ‘stickability’ and revenue. Experienced industry professionals have also admired the product. The course explodes many of the myths about complexity and what actually works in this burgeoning area of marketing, mostly using free advice and software tools available on the web.”

He added: “After two intensive years of workshops around the UK on the four phases of internet marketing, I realised there was a need for a more comprehensive approach which offered self-workable units to enable people to assimilate and apply the detail over a period of time. Six months fitted well with the programme content, and allowed me to cover in detail all the aspects website optimisation I have learned over the last eight years.”

For more details, click here.

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