Headline in Stella League

Pages 38 and 39 of yesterday’s Scottish Daily Mail carried an article headlined: “Stella Artois was a marketing triumph – the lager that made millions by claiming to be ‘reassuringly expensive’. Now it’s dirt cheap and the yob’s drink of choice. So where did it all go wrong for
the beer they call Wife Beater”?

That’ll be the same Stella Artois appearing in the ASDA advert on page 75, at the ‘bargain price’ of two packs for