THURSDAY’S Herald newspaper carried a review of Glasgow restaurant, Velvet Elvis, with the headline… ‘Love meat tender at the Elvis grill’.
It was penned by sub-editor, Jim Bruce, and nominated by PR consultant, Mike Ritchie, for this month’s Headline of the Month competition, sponsored by Whyte & Mackay.
Each month, a bottle each of Whyte & Mackay’s Special whisky goes to the author and nominator of what’s considered to be the best headline. What’s more, the best headline of the year wins its author and nominator each a bottle of limited edition Whyte & Mackay 30 year-old, worth an estimated £150-plus a bottle.
