The Media in Figures: Radio listening figures, Scotland

BBC Radio Scotland has seen its latest listening figures rise by 0.9 per cent on the corresponding period 12 months previously.

Says the radio listening auditing body, RAJAR, the station’s ‘reach’ between the first quarter (January – March) of last year and the same period this year rose from an average 923,000 listeners to 931,000.

‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.

The reach figures in full are as follows, for Q1 2014-Q1 2015 (in brackets Q4 2013-Q4 2014)

BBC Scotland up 0.9 per cent (up 2.3 per cent)

Radio Borders no change (up 5.1 per cent)

Capital Scotland down 3.7 per cent (down 9.8 per cent)

Central FM down 8.2 per cent (down 6.1 per cent)

Clyde 1 down 1.2 per cent (down 17.4 per cent)

Clyde 2 up 7.6 per cent (down 23.2 per cent)

Forth 2 up 11.5 per cent (down 20.3 per cent)

Forth One up 5.4 per cent (up 5.3 per cent)

Kingdom FM down 1.6 per cent (down 9.8 per cent)

Moray Firth Radio up 3.7 per cent (no change)

Northsound 1 down 1.6 per cent (down 5.1 per cent)

Northsound 2 up 8.8 per cent (up 2.5 per cent)

Original 106 up 25.8 per cent (up 28.8 per cent)

Heart Scotland (formerly Real Radio Scotland) down 13.8 per cent (down 12.5 per cent)

XFM Scotland (formerly 96.3 Real XS Glasgow) down 49.3 per cent (down 45.7 per cent)

Smooth Radio Glasgow up 47.4 per cent (up 34 per cent)

Tay 2 (formerly Tay AM) down 23.2 per cent (down 17.3 per cent)

Tay FM up 3.4 per cent (down 1.3 per cent)

West Sound up 2.3 per cent (up 4.5 per cent)

Please note, the relatively recently-launched RockSport (previously known as Eklipse Sports Radio) reports on a yearly, not quarterly basis, so may be a while before it reports its first year figures.

Source: RAJAR, May 21 2015.