The Media in Figures: Purpose Remit Survey, in Scotland, for the BBC Trust

COMPILED from online and face-to-face interviews, the BBC’s Purpose Remit Survey is a “quantitative tracking survey which aims to help the BBC Trust to understand the public’s views of the BBC’s performance against its public purposes”.

Adds the BBC: “The PRS was first conducted in this form in 2008, and this [latest] report covers findings from the ninth wave which took place in autumn [last year].”

It was published this month.

And among its findings (here):

* The BBC offers a bit, a lot, or everything I need – in Scotland, 49 per cent of those surveyed agreed with the statement.

* Would likely miss the BBC if it wasn’t there – In Scotland, 72 per cent of those survey agreed with the statement.

* The BBC offers ‘fairly good’ or ‘good’ value for money – 49 per cent.

* The BBC has lots of fresh and new ideas – 56 per cent.

* The BBC makes programmes or online content that no other broadcaster would make – 46 per cent.

* The BBC makes high quality programmes or online content – 70 per cent.

* The BBC introduces me to new presenters, actors, writers, and musical artists from the UK – 55 per cent.

* The BBC provides programmes and online content which cover a wide range of cultural activities, for example music – 68 per cent.

* Programmes or online content on the BBC sometimes make me want to take part in a specific event or activity – 37 per cent.

* The BBC has a wide range of enjoyable and entertaining programmes and online content – 68 per cent.

* The BBC helps me enjoy my interests, hobbies and passions – 52 per cent.

* The BBC provides high quality independent journalism – 56 per cent.

* The BBC makes news and current affairs and other topical issues interesting to me – 63 per cent.

* BBC coverage of the news and current affairs has got me talking about them – 62 per cent.

* The BBC helps me understand UK-wide politics – 58 per cent.

* The BBC helps me understand politics in Europe – 51 per cent.

* The BBC helps me understand politics in my nation/region – 55 per cent.

* The BBC helps me understand politics in the other nations of the UK – 55 per cent.

* The BBC helps me understand what is going on in the wider world, such as international news and events – 69 per cent.

* The BBC helps me understand the cultures and lifestyles of people from around the world – 63 per cent.

* The BBC is good at presenting a positive image of the UK to the rest of the world – 58 per cent.

* The BBC is good at representing life in my nation/region to the rest of the UK in its main UK news and current affairs programmes and online content – 48 per cent.

* The BBC is good at representing life in my nation/region to the rest of the UK in its drama, documentaries, and other entertainment programmes and online content – 51 per cent.

* My regional BBC content provides programmes and content that is for people like me – 57 per cent.

* The BBC helps me feel more involved and interested in my local community – 32 per cent.

* The BBC improves my understanding of religions and other beliefs – 38 per cent.

* The BBC is good at representing my religion – 38 per cent.

* The BBC supports the native languages of the UK other than English with programming and other content – 54 per cent.

* The BBC supports my native language with programming and other content – 46 per cent.

* I have learned new things from programmes or online content on the BBC – 64 per cent.

* The BBC helps children/teens with what they learn at school/college – 61 per cent.

* The BBC provides quality content that I find enjoyable or useful on the internet – 64 per cent.

* The BBC provides quality content that I find enjoyable or useful on mobile phones and tablets – 52 per cent.

* The BBC provides quality content that I find enjoyable or useful on DAB digital radio – 45 per cent.

* The BBC has helped me make the most of new technologies such as interactive TV and the internet – 49 per cent.

* The BBC provides quality content that I find enjoyable or useful on BBC iPlayer – 61 per cent.

Source: Purpose Remit Survey, in Scotland. Conducted for the BBC Trust, during autumn 2014. Published – here – July 2015.