The Media in Figures: Radio listening figures, Scottish stations

THE latest radio listening figures have revealed that BBC Radio Scotland has experienced an one per cent increase, year-on-year.

According to auditing authority, RAJAR, the station saw its ‘reach’ increase from an average 943,000 listeners during the last quarter of 2015 to an average 952,000 during the final three months of last year.

Between Q3 2015 and Q3 2016, the station had seen its reach fall by five per cent.

‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.

These latest RAJAR figures include, for the first time, the year-on-year ‘reach’ numbers for the relatively new ‘hits stations’, Clyde 3, Forth 3 and Tay 3.

The reach figures in full are as follows, for Q4 2015-Q4 2016 (in brackets Q3 2015-Q3 2016)

BBC Scotland up one per cent (down five per cent)

Radio Borders down 8.9 per cent (down 3.6 per cent)

Capital Scotland down 4.7 per cent (up 5.3 per cent)

Central FM up 3.8 per cent (down seven per cent)

Clyde 1 up 6.8 per cent (up 14.6 per cent)

Clyde 2 down 15.2 per cent (up 10.2 per cent)

Clyde 3 up 50 per cent (from an average 18,000 listeners to an average 27,000)

Forth 1 down 10.6 per cent (down 6.3 per cent)

Forth 2 up 7.5 per cent (down 26.4 per cent)

Forth 3 down 37.5 per cent (from an average 8,000 listeners to an average 5,000)

Heart Scotland (formerly Real Radio Scotland) down eight per cent (down 11.8 per cent)

Kingdom FM down 18.5 per cent (down 25.4 per cent)

Moray Firth Radio up 3.3 per cent (up 5.1 per cent)

Northsound 1 down 12.1 per cent (down 16 per cent)

Northsound 2 down 36.4 per cent (down 25.7 per cent)

Original 106 down 6.3 per cent (down 19.5 per cent)

Smooth Radio Glasgow up one per cent (up 12.3 per cent)

Tay FM down 3.6 per cent (down 10.1 per cent)

Tay 2 (formerly Tay AM) down 15.2 per cent (down 26.9 per cent)

Tay 3 no change (an average 2,000, each quarter)

Wave 102 down 24 per cent (down 16.7 per cent)

West Sound up 5.6 per cent (up 3.2 per cent)

Source: RAJAR, February 9 2016.