A FASCINATING insight into the social media activity by some of Scotland’s best-known newspapers …
Well-known media commentator, Shaun Milne, begins, in his latest blog: “Scotland’s Press is blessed with many social media savvy journalists who set the Twittersphere alight with witty banter, cutting questions and breaking stories. But what about the organisations they work for? How do they stack up not just in terms of numbers, but against each other? I thought I’d find out.”
Top of the twitter followers chart (Scots newspapers)? Well, there’s the Daily Record twitter account, with over 40,000 followers.
But it’s not that straightforward, in that some newspapers have broken down their twitter offering into various categories, such as news, arts, etc.
And the Record’s Facebook page also fares well, in terms of ‘likes’ (over 33,000).
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A SURGE in the number of journalists in the UK – by 8,000 to 70,000 over the last two years? Press Gazette editor, Dominic Ponsford, deconstructs the figures and also finds a fall in the number of full-timers.
Read more, here.
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A THIRD of creatives and marketers in the UK looking for a new job this year? So research suggests, as reported by The Drum media and marketing magazine.
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THE TV licence fee should be ‘top-sliced’ to help rivals to BBC News fund their services – ITV has been reported calling for.
Adds Mark Sweney’s report in The Guardian: “The broadcaster also argued that the BBC should not be investing in copycat programming such as The Voice – and that it has become obsessed with chasing audience ratings over producing innovative shows – in its submission to the Commons culture, media and sport select committee inquiry into the future of the Corporation.”
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BBC Scotland’s Reporting Scotland news programme has been reportedly censured by the BBC’s governing body, following an interview Scotland and the EU.
Says The Herald today: “The BBC Trust upheld a complaint from the SNP about the presentation of the interview [with Ireland’s European Affairs Minister] for the evening news, although complaints about edits for other programmes were rejected.”
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PR agency, Weber Shandwick’s Edinburgh office has been taken on by Edinburgh-based logistics company, Menzies Distribution, which is reportedly seeking “to diversity its business beyond its traditional newspaper and magazine customers”.
Read more, here.
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A GOOD few dozen? Tweets yesterday from among the Scots community media, saying what they are up to (media-wise) – and hashtagged scotsmedia247, to show the world just what a busy bunch we all are.
To check out, in one fell swoop, what’s been happening these last 24 hours or so, sign in to your twitter account and search for #scotsmedia247.
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A SENIOR reporter is being sought by the Cumnock Chronicle newspaper, as advertised here on allmediascotland.com.
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THE video games developer, Rockstar North, is said to have signed a deal to move into the building currently operating as HQ to The Scotsman newspaper.
The Herald’s commercial property pages today cite ‘industry sources’ behind the story, following the revelation, last month by The Herald’s sister title, the Sunday Herald, that new premises are being looked for, for The Scotsman, Scotland on Sunday, etc.
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“FACEBOOK, for me, is the most exciting marketing channel that has come along in the last 50 years.”
So Dominic Grounsell is quoted, and since he is marketing director of MORE TH>N/RSA (plus chair of ISBA’s executive council, a member of the IPA’s client panel, and a former marketing director at BT and Capital One), maybe it’s worth paying attention.
Grounsell is the subject of an interview by Torin Douglas, here.
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