The Media in Figures: Radio listening figures, Scotland

BBC Radio Scotland has seen its latest listening figures rise by 2.3 per cent on the corresponding period 12 months previously.

Says the radio listening auditing body, RAJAR, the station’s ‘reach’ between the fourth quarter (October-December) of 2013 and the same period last year rose from an average 868,000 listeners to 888,000.

‘Reach’ is defined as an adult, aged at least 15, having tuned into a station for at least five minutes during an average week.

The reach figures in full are as follows, for Q4 2013-Q4 2014 (in brackets Q3 2013-Q3 2014)

BBC Scotland up 2.3 per cent (down two per cent)

Radio Borders up 5.1 per cent (up 5.6 per cent )

Capital Scotland down 9.8 per cent (down 9.7 per cent)

Central FM down 6.1 per cent (down 19.6 per cent)

Clyde 1 down 17.4 per cent (down 13.3 per cent)

Clyde 2 down 23.2 per cent (down 37 per cent)

Forth 2 down 20.3 per cent (down 35.4 per cent)

Forth One up 5.3 per cent (down five per cent)

Kingdom FM down 9.8 per cent (down 15.9 per cent)

Moray Firth Radio no change (up 10.2 per cent)

Northsound 1 down 5.1 per cent (down 6.4 per cent)

Northsound 2 up 2.5 per cent (down 17 per cent)

Original 106 up 28.8 per cent (up 50.9 per cent)

Heart Scotland (formerly Real Radio Scotland) down 12.5 per cent (down 16.2 per cent)

XFM Scotland (formerly 96.3 Real XS Glasgow) down 45.7 per cent (down 31.6 per cent)

Smooth Radio Glasgow up 34 per cent (up 36.9 per cent)

Tay 2 (formerly Tay AM) down 17.3 per cent (up 1.3 per cent)

Tay FM down 1.3 per cent (up 1.3 per cent)

West Sound up 4.5 per cent (up 4.7 per cent)

Please note, the relatively recently-launched RockSport (previously known as Eklipse Sports Radio) reports on a yearly, not quarterly basis, so is still a while off from reporting its first year figures.

Source: RAJAR, February 5 2015.