All posts in Know How – Sports Marketing

  • some rows of gray stadium seats, shoot from the side

    Know How – Sports Marketing: Mark Woods: The art of growth from amid adversity

    May 14, 2015

    EMPTY seats. Stagnant levels of interest. A seeming acceptance of mediocrity rather than sustained challenge…

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some rows of gray stadium seats, shoot from the side

Know How – Sports Marketing: Martin Reynolds: It’s time to get engaged
May 8, 2015

“TO know that I have played a part in Glasgow 2014 is incredible.” These –...

some rows of gray stadium seats, shoot from the side

Know How – Sports Marketing: Catherine Hawkins: The cult of personality
May 4, 2015

IT’S hard to deny that the last five years have seen a huge shift in the...

some rows of gray stadium seats, shoot from the side

Know How – Sports Marketing: Gregg McEwan: Why QTS are supporting this series of articles
April 30, 2015

IT’S not everyday that you get to transform Hampden Park (Scotland’s National Stadium) into a...

some rows of gray stadium seats, shoot from the side

Know How – Sports Marketing: Kenny Kemp: Doing it for the girls
April 29, 2015

SURELY the easiest way to bring more money into Scottish men’s football is to encourage women...

some rows of gray stadium seats, shoot from the side

Know How – Sports Marketing: Brian Facer: Some secrets of success at the Saints
April 27, 2015

ENGLAND is an unique place for sports marketers to work. You have a large number of...

some rows of gray stadium seats, shoot from the side

Know How – Sports Marketing: Michelle Dite: Beyond the field of play – fan experience expectations
April 24, 2015

SPORT is an experience; it’s more than a game. And with the advances in technology, event...

some rows of gray stadium seats, shoot from the side

Know How – Sports Marketing: Matt Gaudry: Filling that stadium
April 23, 2015

“We know that we don’t sell basketball… we do our very best to make sure...

some rows of gray stadium seats, shoot from the side

Know How – Sports Marketing: Mike Wilson: Welcome and introduction
April 22, 2015

TO protect the innocent, all I’ll say is that the couple of people involved were...

some rows of gray stadium seats, shoot from the side

Know How – Sports Marketing: Ardi Kolah: Stop selling if you want to drive more sales
April 22, 2015

IF you’re looking to drive more sales for your club… then stop selling! This isn’t...