Ethics at Core of New Online TV Channel

An internet TV channel is about to formally launch in Scotland with the aim of becoming an ‘one-stop shop’ for short films about all things ‘ethical, empowering and ecological’.

Edinburgh-based Hand up Media is behind, already up and running ahead of a formal launch next week, and comprising films about the likes of fairtrade products and renewable energy.

The three year-old company has already a track record of publishing fairtrade information – including for the Co-operative – and running ‘empowerment’ projects, such as a short film premiered this week and made by local school pupils.

At the end of last year, one of its events, The Edinburgh Ethical Christmas Fayre, attracted 20,000 visitors.

The short film, ‘Time to Take Control’, was screened at the Edinburgh Filmhouse. With technical support from Hand up Media, it was made by young people from Dalkeith High School, using the animation style, Machinima. It is about climate change.

“We want people to watch the films on, share them and be inspired by them,” says Hand up Media co-director, Tania Pramschufer.

She added: “We’re passionate about promoting sustainable and ethical lifestyle issues in positive, stylish and empowering ways to help individuals to make positive changes. aims to provide individuals, organisations and businsess with a comprehensive, one-stop online library of films on ethical issues. More than ever, people are actively seeking information on ethical lifestyle issues. We will be constantly updating the site with new films, views, news and campaign updates to help keep viewers abreast of ethical issues.”

The Co-operative is sponsoring

Watch Time to Take Control here.

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