Twit and wisdom

HOW many tweeters in the Scottish media?

While many outlets – and individuals within the industry – are still eschewing the opportunity to promote their work – and their brand – on the microblogging site, some are beginning to grasp the opportunity.

Of course, we, at allmediascotland, like to make sure we’re ‘down with the kids’.

So too BBC Scotland’s news division whose 1,607 followers out-guns their rivals at STV is just getting going, with 76 aficionados.

Likewise, The Scotsman with 1,043, out-guns the Daily Record’s 967. At least, though, they are tweeting their way to extra online readers – unlike their rivals.

Of the Caledonian exponents of the 140-character art, there is no-one to touch the ‘Kutchners and Frys’ of the blogosphere. But credit TV presenter and ‘Joppa legend’, Gail Porter for racking up 14,497 devotees, a superhighway ahead of STV’s Vicky Lee who’ll be hoping to up her 46 fans.

In the battle of the DJs, Real Radio’s Robin Galloway has the biggest reach with 1,416, well in front of Northsound 1’s John Mellis on 420 and Forth 1’s Boogie with 319.

At ‘Auntie’, self-styled Sports Monkey, Annie McGuire hits the ‘back of the net’ with 183 followers, in front of BBC Radio Scotland supremo, Jeff Zycinski, on 147, Scottish news chief, Atholl Duncan (here), on 74, and phone-in host, Graham Stewart, with 61 – grounds itself, surely, for a call.

And the hacks of the print world have not been left out. Deadline news chief, and occasional allmediascotland contributor, Shaun Milne is a page-leader on 163 subscribers, sports writer, Mark Woods is sitting on the full century, while The Sunday Times Scotland’ Joan McAlpine has acquired 65 online chums.