FORMER Scotsman journalist, David Ferguson, has developed plans to offer high-quality video content to Scottish newspaper and corporate websites – with Ferguson Media moving swiftly from summer golf to autumn rugby.
Ferguson won the Scottish Press Awards’ inaugural ‘Innovation of the Year’ title in 2014 for his rugby show while still at The Scotsman and, in the past year, Ferguson Media has grown its team of video journalists aiming to cater to the demand for original video content on media websites.
Said Ferguson: “There is the misconception that news and journalism is in decline when, in fact, the demand for original journalism is stronger than ever. The difference to 20 years ago is merely the format as more people digest their news electronically, and, with the proliferation of broadcast channels, expect it shorter and in video.
“Uncovering new stories was what drove me as a written journalist and what motivates me now behind the video camera. So, we launched with the plan to remain true to the values of good journalism cultivated in Scotland and further afield, but packaged for the 21st century.”
He added: “We covered the Commonwealth Games with daily video for the Johnston Press titles last year, produced exclusive weekly and then daily rugby coverage for Media Scotland – the Daily Record, Sunday Mail and Scotland Now – whose website grew to nine million monthly views this year, moving beyond its traditional audience, and, more recently, we worked on The Open at St Andrews, among other events for media and corporate website clients.
“The next major project is the Rugby World Cup in England where we will provide daily interviews and features for media across Scotland.
“With the rugby and football seasons then underway, we will expand our sport coverage, and increase coverage of athletics, golf, swimming and other sports in which Scotland has international talent with some fascinating stories.”
Ferguson Media use broadcast-quality camera equipment – the Canon XF300 and XF305 favoured by the BBC – to produce HD-quality programmes, and it is all edited within the company.
“Everyone can produce video now and many teenagers are far better at it on their phones that I am,” Ferguson said.
“At Ferguson Media, we pull together a mix of ages and talents to ensure high-quality presentation, but at its core is experience in journalism, contacts and the ability to source news, interview and tell stories, which ensures a professional broadcast product for serious media organisations.
“We are also working with governing bodies in sport to help them realise the opportunities that exist for online coverage, and with charities and businesses seeking better quality video, but the content will always stay true to good journalism principles. That is what makes it.”
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