BEATTIE, the creative communications group, has won Finsbury Food Group as a client.
Finsbury Food Group is a leading manufacturer of cakes and bread supplying the UK supermarkets including Sainsbury’s, Asda, Tesco and Morrisons.
First on the menu for Beattie is the launch of a product the company has created for chocolate and confectionary specialists, Thorntons.
Little Temptations are a new range of bite-size cake treats that will hit the shelves of supermarkets and convenience stores today (Monday 1 September).
The business was won by Beattie’s Glasgow-based Food PR team, led by Joanne Spence.
She said: “Finsbury is one of the UK’s most innovative food companies and we can’t wait to get to work with the team on bringing this brand new product to market. We will be implementing a UK wide social, PR and experiential campaign that puts the product in the hands of more consumers than ever before.”
Natalie Nairn, brand manager at Finsbury, said: “We are delighted to be working with Beattie on our upcoming product launches.
“We are looking forward to the roll-out of an exciting campaign that has been expertly tailored to our brand portfolio and target audience. The creativity and efficiency that the Beattie team has demonstrated has been exceptional, and we can’t wait to see the results of our partnership.”
Headquartered the London, Beattie has eight offices across the UK and 10 specialist boutiques operating under the Only brand.
They include Only Food & Drink, Only Retail and Only Health.
For further information, please contact Joanne Spence on 0800 612 9890.
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Beattie Communications details…
Contact: Joanne Spence