Media Release: Positive impact of Youth Music Initiative for young people in Orkney revealed in report


A NEW report published recently reveals the positive and wide reaching impact on young people in Orkney, of the Youth Music Initiative (YMI).

Funded by the Scottish Government and administered by Creative Scotland, the YMI was established in 2003 in response to the What’s Going On? report – a national audit of youth music in Scotland – to ‘put music at the heart of young people’s lives and learning’.

Bookbug is part of the Scottish Book Trust’s Early Year’s Programme and aims to encourage parents and children to share books together from birth. Bookbug packs for babies and toddlers are usually gifted to parents by health visitors, who then encourage families to go along to the free Bookbug sessions. The sessions offer a fun experience for babies and toddlers.

Catriona White, Scottish Book Trust, said: “Bookbug Sessions provide fun, free and engaging events for parents and children to attend together from birth up to the age of four. Bookbug Sessions encompass music, play, books and learning, as well as developing social relationships, and fostering emotional and physical wellbeing for both parent and child.

Invaluable support from the Youth Music Initiative has enabled us to train practitioners, and trainers, from a diverse range of places to deliver Bookbug Sessions and develop the musical elements of our national book gifting programme.

Through this long standing relationship, we have been able to build a sustainable programme that now offers over 23,000 free Bookbug Sessions annually. These sessions run in every local authorities in Scotland, including Orkney, ensuring that all families can access the same high quality early years music experiences with their babies and young children.”

The Report, A Retrospective and 2014/15 Evaluation of the Youth Music Initiative, commissioned by Creative Scotland to explore the impact of the nationwide YMI programme to date, was undertaken by ODS Consulting.

The evaluation explored outcomes of the YMI through 12 project case studies across Scotland including Bookbugs, and discussions with young people and practitioners; survey responses from over 700 teachers and over 200 funded organisations; in-depth interviews with over 30 funded organisations, and a review of reported outcomes through end of project forms submitted by funded projects.

Key findings from the evaluation show that since then, the programme has:

  • enabled young people across every local authority to take part in 300 projects each year covering all musical genres and teaching methods
  • engaged an estimated 150,000 young people in school based music making, and 76,000 in activity out of school (2014/15)
  • created over 1,000 jobs and more than 1,000 trainee opportunities (2014/15)
  • supported 2,200 people through training or career long personal development (2014/15)

Leonie Bell, director, Arts and Engagement at Creative Scotland, said: “Creative Scotland is committed to creative learning and ensuring everyone can access and enjoy artistic creative experiences. This evaluation provides positive confirmation of the special contribution the YMI programme is making by putting music at the heart of young people’s lives and learning.

“YMI provides valuable opportunities for Scotland’s young people to express themselves and achieve their potential in or through music making. Particular thanks and credit should be given to the committed, expert and passionate teachers and practitioners who skillfully and energetically support young people in their music making every day across the country.

“Our continuing strong partnership with all thirty two of Scotland’s local authorities enables the YMI to have a truly national reach. We look forward to working with YMIs many partners to share learning from this evaluation, build upon the success and to continually improve the programme for the benefit of Scotland’s young people.”

With an annual budget of £10 million, by the end of 2015/16, Scottish Government funding support for the programme will be £117.5 million.

Cabinet Secretary for Culture and External Affairs, Fiona Hyslop, said: “The Scottish Government is committed to widening access and participation in the arts to everyone in Scotland. This evaluation shows that YMI is doing that, bringing music to a wider audience and helping to create a Fairer Scotland.

“This evaluation shows that YMI has an incredible reach, engaging with over 225,000 young people in and out of school over the last year, and engaging with groups which might otherwise only have limited opportunities to get involved in music making.

“It’s already supported a number of work opportunities and potential career pathways, with over 1,000 jobs and 1,000 trainee and volunteering opportunities supported over the last year, and over 2,200 people benefiting from training or career development.”

The full evaluation can be viewed here: http://www.creativescotland.com/funding/funding-programmes/targeted-funding/youth-music-initiative


For media enquiries please contact:

Helen Sim
Media Relations & PR Assistant
Creative Scotland
E: helen.sim@creativescotland.com
T: 0131 523 0019
M: 07801 226605

Notes to editors:

  1. Youth Music Initiative YMI was established in 2003 to put music at the heart of young people’s lives and learning, in response to the ‘What’s Going On?’ evaluation, a national audit of youth music in Scotland. Creative Scotland administers the Scottish Government’s Youth Music Initiative (YMI) programme which works to: Create access to high quality music making opportunities for young people aged 0 – 25, particularly for those that would not normally have the chance to participate; enable young people to achieve their potential in or through music making; support the development of the youth music sector for the benefit of young people. http://www.creativescotland.com/funding/funding-programmes/targeted-funding/youth-music-initiative
  2. Creative Scotland is the public body that supports the arts, screen and creative industries across all parts of Scotland on behalf of everyone who lives, works or visits here. We enable people and organisations to work in and experience the arts, screen and creative industries in Scotland by helping others to develop great ideas and bring them to life. We distribute funding provided by the Scottish Government and the National Lottery. For further information about Creative Scotland please visit www.creativescotland.com. Follow us @creativescots and www.facebook.com/CreativeScotland
  3. ODS Consulting ODS provides consultancy and support to improve policy and strengthen communities. To find out more contact Katy MacMillan on 0141 424 3765/katy.macmillan@odsconsulting.co.uk. W: http://www.odsconsulting.co.uk/

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