Media Release: Bauer and SDS join forces to support a new generation of content creators, to meet industry demand


AN unique training programme which aims to attract new talent into radio – while promoting diversity – has been launched by The Bauer Academy and Skills Development Scotland.

‘Create A…’ will base 24 young people at Clyde 1 near Glasgow to receive industry-based media training with a strong emphasis on transferable employability skills.

The new partnership will also lead to three of the trainees benefitting from paid placements to help them develop as assistant content creators.

These placements will incorporate a personalised learning programme, taking into account individual’s interests and career ambitions.

The first trainees will begin the paid placement programme on Friday, 4 December, while Bauer and SDS will also conduct industry led research on the knowledge and skills requirement for entry level positions.

Information about the programme can be found here:

Graham Bryce, group MD for Bauer Media in Scotland, said: “Creating compelling and engaging content across multiple platforms is a key focus of Bauer and it’s important we work to developing the right skills for the future workforce.

“The Create A… project is innovative work which will benefit the wider industry and something that only The Bauer Academy can do.”

David Martin, key sector manager for creative industries at Skills Development Scotland, said: “For many entrants to Scotland’s vibrant creative sector, gaining some initial experience is that all-important first step on the ladder.

“That’s why this initiative has real potential to help a new generation of voices make a positive start to a potential career, increasing creative diversity and improving access to the wide array of skills it takes to be a success in the modern digital landscape.”

By promoting diversity and offering paid work placements, Create A… aims to offer a new route for young people to gain creative digital skills, making use of Bauer Media’s industry knowledge, skills, and experience, coupled with Skills Development Scotland’s commitment to increasing access to industry-relevant training.


About The Bauer Academy

The Bauer Academy helps people and businesses to grow.

With a network of training locations and media industry professionals across the UK, we offer fully-funded, flexible, hands-on training for individuals from all walks of life, as well as tailor made, paid-for training for businesses.

Learning is a personal journey. We focus on the learner and deliver relevant, practical training which unlocks opportunities within the media industry but is transferable to other sectors too.

Our students tell us that our training is game changing, even life-changing, and a raft of talented individuals have been employed by Bauer Media and other successful businesses since we launched The Bauer Academy in 2013.

For our business clients, The Bauer Academy offers uniquely creative, bespoke training solutions. Whether navigating through a period of change, or looking at the latest ways to communicate a multi -platform message, we can help teams and businesses to unlock their potential, move forward and grow.

About Skills Development Scotland

Skills Development Scotland (SDS) supports individuals and employers to get the skills they need to succeed and grow. Working closely with partners at a local and national level, we are:

  • transforming services to help people get jobs and manage their careers
  • investing in training provision which meets the needs of individuals and industry
  • aligning our support with employers’ growth ambitions.

We work in partnership to enable people to reach their potential, make skills work for employers and improve the skills and learning system.

By driving efficiency and creating opportunity throughout the skills cycle, SDS contributes to the development of Scotland’s society and economy.

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