Media Release: Edinburgh-based design company planning to launch new-style Scottish football publication


EDINBURGH-based design company, Palmer Watson, hope to launch a publication devoted to Scottish football – with the help of a crowdfunding campaign.

Begins a spokesperson: “We intend to launch Nutmeg later this year, a publication devoted to Scottish football. Our aim is to create something completely new in Scotland – a football publication that is all about the writers, the writing, and great stories told at length.

“And we are doing this through Kickstarter with a campaign to raise funds to commission, print and distribute the first edition later this year. We are offering the chance for readers to take out from one-to-four subscriptions as well as become a Nutmeg patron.

“Writers will be at the heart of Nutmeg and we want to give them the scope to cover stories and issues in a way that newspapers or magazines aren’t able do. We want writers to have the freedom to write expansively and on topics that are not determined by the all-too familiar news agenda.

“We have taken inspiration from other quality football publications – such as Offside and The Blizzard -and plan a similar format, somewhere between a book and a magazine. Like The Blizzard, it will be all about the writing.

“The plan is to produce a physical product as well as a digital version – we believe print still has value and that people are still willing to pay for such a publication.”

The people

We are a small editorial consultancy based in Edinburgh, but with a large international reputation – and a wide range of expertise.

Palmer Watson consists of Ally Palmer and Terry Watson. Between us, we have accrued many national and international design and editorial awards, both from our time as senior figures on The Scotsman and Scotland on Sunday and as Palmer Watson.

We have already spoken to a wide range of football journalists and writers who are keen to be part of a pool of contributors. We also want to find new voices and new approaches to writing about the beautiful game.

The content

We will be offering the opportunity for writers to cover subjects that they’re not often able to within the restrictions of a deadline and news-driven agenda. They will be given the chance to write to length when the subject dictates it.

Basically, we will cover anything that has an influence on Scottish football, from the past and the present as well as the future of the game.


We have looked at other ways of financing this but by speaking directly to potential readers and asking for their support in advance, we hope to create a sense of belonging where readers and writers almost become ‘shareholders’ in this venture.

Our main upfront costs will be for printing and distribution. We (Palmer Watson) will also put our time and effort into making it a success without taking money from the pot.

But we hope it would be more than just a labour of love. And we hope that it will develop into something to be proud of – a quality publication about the thing we all have a love for: Scottish football.

You can see more about the project at our Kickstarter campaign page.

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Palmer Watson contact details…

Contact: Ally Palmer
Phone: 07974234980