Media Release: Edinburgh Social Enterprise Network meeting football mascots at Easter Road today



EDINBURGH Social Enterprise Network’s mascot Doogie Goodstuff, who promotes all great social enterprise products and service across the city with the ‘Buy The Good Stuff; campaign – is lining up for a fun penalty shoot-out with fellow social enterprise mascots at HIBERNIAN (HIBS) Easter Road football ground this week.

Joining HIBS mascot ‘Sunshine – the Leith Lynx’ in the run out, will be ESEN’s ‘Doogie Goodstuff’, Partick Thistle’s ‘Kingsley’, The Spartans CFC ‘Sparry the Squirrel’ and Glasgow City Ladies FC ‘Trixie the Tiger’.

The five mascots will line up for a penalty shoot-out in a bid to raise awareness of sports social enterprises and football fun across the city and Scotland.

New CEO of ESEN, Claire Pattullo, said: “Joining with some of our top football teams at Hibernian’s football ground is helping raise awareness of our sport social entrepreneurs and the feel good factor around communities, local football and sport generally.

“There are a significant number of social enterprises in the city which focus on sporting activities and they make a huge contribution to health, communities and making society a better place.”

Laura Montgomery, project manager of HIBS Gamechanger PSP, added: “We are delighted to host the mascots today at our fun penalty match and highlight Social Enterprise.

“Our engagement with Sports and Health Social Enterprises and Community Groups through the development of the Gamechanger PSP will extend our facilities for fans and families, ultimately benefiting the whole community around us.”


For Edinburgh Social Enterprise Network information contact:
Claire Pattullo E:
Mobile: 07940 512110

For further press information contact:
Fiona Stewart/Interwoven PR/E:
Mobile: 07940 560453

Notes to editors:

Hibernian FC launched its new Public Social Partnership (PSP) set up by the club, the Hibernian Community Foundation and NHS Lothian earlier this year.

GameChanger aims to harness the power of football and utilise the club’s physical, brand and emotional assets to embed the club in its community in Edinburgh, the Lothians and beyond.

The Partnership – believed to be the first of its kind developed with a football club – will deliver major projects that will create big physical and mental health benefits, create and deliver training and employability programmes, and work to improve the lives of more vulnerable people in our communities.

‘Buy the Good Stuff’ is a call to action to the general public to consider how they shop around the city and can really make a difference by purchasing from social enterprises.

Over 200 social enterprises are trading in Edinburgh, from cafes and retail, to creative industries and leisure generating income and reinvesting their profits into the community for social or environmental benefits.

The Buy the Good Stuff campaign is supported by the City of Edinburgh Council and delivered by Edinburgh Social Enterprise Network.

What is social enterprise? Social enterprise is a way of doing business that benefits the community, society or the environment. Social enterprises must reinvest all of their profits into their social or environmental aims and many also achieve their aims through the way that they run their business, for example by employing people who might otherwise find it difficult to find a job.

Edinburgh Social Enterprise Network uses the criteria for social enterprise set out in the Social Enterprise Code ( The most common legal models for social enterprises are: Companies Ltd by Guarantee, Companies Ltd by Guarantee with Charitable Status, Charities and Community Interest Companies (CICs).

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Contact: Fiona Stewart
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