INTELLIGENT Car Leasing, headquartered in Skypark Glasgow, is making moves to increase its market share in personal contract hire.
The business is gathering momentum in its third year of trading and is gearing up for a period of rapid expansion.
The first move the company has made is appointing seasoned industry expert, Chris Smith, from Leasing Options. Having worked for the well-established leasing broker for 24 years, this is a serious coup for the ambitious Scottish company.
A company spokesperson for ICL stated: “This appointment is the first step of many in our expansion plans, but it’s a fundamental hiring and one which reinforces that we’re serious about growth.”
The experienced leasing veteran, Smith, who takes on his new role as commercial director, commented: “I’m very excited to be joining Intelligent Car Leasing at a time when it has found its feet and is ready for serious expansion.
“The leasing market is now very mature and a major volume channel for car manufacturers and finance funders.
“This presents a massive opportunity which I’m ready to capitalise on in my new role.”
Key to driving the company forward will be a major overhaul of the interactive website, www.intelligentcarleasing.com.
The company generates the majority of its business through the online site which allows customers to browse and enquire on more than 7,000 cars.
As part of Smith’s long-term vision for the company, he wants customers to be able to easily process transactions from start to finish, all in one online portal.
The new director said: “The leasing industry is fast turning into an IT weapons race, and I want to ensure that ICL is at the forefront of delivering a seamless customer experience.
“It is a huge development project, involving getting various systems to ‘talk’ to each other, but the end result will be worth it and see the business progress to the next level.
“Essentially, we need to be in-line with what consumers’ expectations of eCommerce are. You wouldn’t expect to have to call up to configure pricing on smaller transactions, and I see no reason why car leasing should different.”
Intelligent Car Leasing has also ramped up its sponsorship deal with Celtic FC, which commenced in 2014.
The company now has the status of ‘Official Car Leasing Partner to Celtic FC’ and is highly visible in many of the club’s media promotions and activities.
Celtic fans will be able to see ICL present in and around stadium advertising, on media interview back-drop boards, branded on dug-out seating, match programmes, team sheets and the Celtic View magazine.
The car leasing company will also be displaying promotional vehicles outside the stadium on match days and at the club’s training facility in Lennoxtown.
In addition to this, £10 from every vehicle leased is donated to the club’s charitable arm – Celtic FC Foundation. So far, Intelligent Car Leasing has donated over £4,000 to the charity, helping support its aims of improving health, equality, learning and poverty (H.E.L.P) in Glasgow and further afield.
With the combination of increased brand exposure, leaner systems and a flawless customer experience Intelligent Car Leasing has its sights set as a major player in the UK car leasing market.
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