Media Release: BPI announces next round of free training masterclasses and introduction of new webinars


THE BPI’s member services team are pleased to announce details of their latest round of training masterclasses as well as the introduction of their first ever online ‘webinars’.

The training masterclasses are free to all BPI member companies, whilst the first webinar on September 29th – Campaign surgery, future trends – is also open to non-members.

The classes will be hosted at the BPI’s County Hall, Westminster, London, base (1.30pm – 5.30pm), although the webinars will obviously be available online.

The masterclasses cover all aspects of customer engagement through digital marketing, social media and communications, and also include introductions to the music industry.

They have proved very popular with participating members and are often oversubscribed.

Around 25 are now staged annually – treble the amount when they were first launched in 2013.

The 12 masterclasses/webinars announced for 2016 Q4 are listed below.

September 1st  – Advertising masterclass
September 14th – Introduction to the music industry
September 15th  – Streaming marketing 101, campaign surgery
September 29th – WEBINAR Campaign surgery, future trends * also free to non-members
October 6th – Channelling you, social savvy
October 13th – YouTube masterclass
October 19th – Introduction to the music industry
October 27th – Streaming marketing 101, advanced advertising
November 3rd – Social savvy, homing in
November 10th – Campaign surgery, future trends
November 17th – WEBINAR Streaming marketing 101, channelling you
November 24th – Channelling you, video beyond YouTube

Members are advised to contact Chris Tams, BPI director of members services, as soon as possible to reserve their places, stating which course(s) and webinars they wish to attend.

Chris Tams, BPI director of members services, comments: “These masterclasses typically meet with a hugely positive reaction from our members, and to cater to this growing demand we’ve been happy to increase the numbers each year.

“The fact they are free is clearly part of their appeal, but the feedback we receive suggests attendees also really value the quality and breadth of what’s on offer.

“Many come thinking they already have a pretty good understanding but leave feeling they have learned something totally new that can only help them in their work.

“We invite anyone interested to get back to us as soon as possible to book their place and avoid disappointment.”

Notes to editors:


Gennaro Castaldo – – 020 7803 1326 / 07801 194 139

Chris Tams – – 020 7803 1300

For more details of the classes and webinars, click here.


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