Media Release: BPI announce the appointment of MJ Olaore to new chief operating officer role


THE BPI – the UK record labels’ trade association that promotes British music – is delighted to announce the appointment of MJ Olaore to the newly-created role of BPI chief operating officer.

Commencing 1st November, and reporting to chief executive Geoff Taylor, MJ will be responsible for the BPI’s day-to-day operational and financial affairs and for the further development of its commercial activities.

She joins the BPI from leading independent market research company, Firefish, where she has been chief operating officer since 2011.

MJ will be introduced to BPI members and partners at the BPI’s 2016 AGM, Wednesday 7th September.

MJ grew up in Nigeria and Scotland, and studied law at Liverpool University before taking on her first role at Price Waterhouse in London.

She has since gone on to develop a distinguished and successful career in broadcast media and entertainment, rising to senior management positions at ITN, LBC Radio, Virgin Radio and its successor, Absolute Radio, all the while developing a broad range of skills across advertising and sales, IT, broadcast engineering, facilities, legal, strategy and research, finance, and operations.

Please see Notes to editors for more detailed biography.

MJ Olaore, incoming BPI chief operating officer, comments: “I am delighted to be joining the BPI at such an exciting and interesting time for the organisation and the recorded music industry that it serves.

“I know that Geoff Taylor and Ged Doherty have ambitious plans to continue to develop the role of the BPI in promoting British music; I am looking forward to helping advance these, working with the whole BPI team to bring them to fruition. It is an amazing opportunity.”

Geoff Taylor, chief executive BPI and BRIT Awards, adds: “We welcome MJ to the BPI family and are confident that we will benefit hugely from her extensive senior level experience and from a broad range of skills honed across the media and entertainment sectors.

“We are absolutely committed to helping both independent and major labels in the UK to grasp the opportunities that the next few years will offer and to promoting their artists and their achievements at home and around the world.

“MJ’s arrival will enable us to pursue that agenda more effectively on behalf of our all our members.”



Gennaro Castaldo +44 (0)20 7803 1326 / +44 (0)7801 194 139

Notes to editors:

MJ  grew  up  in  Nigeria  and  Scotland,  studied Law  at  Liverpool  University  and  then  joined  Price Waterhouse  in  London.

After  her  time  with  PWC, including  a  period working  in  their Singapore office and time out travelling in the far east, MJ joined Independent Television News  – her first foray into  the  media  and  entertainment  sector  which  has  shaped  her  career  ever  since.  From  ITN  she moved  to  LBC  radio,  in  which  ITN  was  a  major  shareholder,  expanding  her  initial  finance  role  to ultimately  becoming  station  director  overseeing  the  broadcasting  and  advertising  sales  contracts with its major shareholders.

MJ’s  next  media  position  was  at  Virgin  Radio  where  she  further  added  to  her  remit  with  IT  and broadcast engineering, strategy and research, legal and facilities. She also oversaw the construction of new studios – all the while leading all the finance functions as director of Finance and Operations.

MJ  took  some  time  out  of  the  business  in  2008/9  to  have  her  son,  George,  and  then  returned  to Absolute Radio (Virgin Radio’s successor company)  to take on a role as director of Special Projects.

Whilst  this  served  her  well  on  her  return  to  work,  she  was  soon  ready  to  focus  once  again  on  the challenges  of  an  operational  role  and  took  on  the  newly-created  role  of  chief  operating  officer  at the leading independent market research company, Firefish, in 2011.

During her  time at Firefish, MJ has  been  instrumental  in  managing  the  growth  of  the  company  from  a  single  entity  to  a  seven-company  group,  with  operations  in  the  USA,  Singapore  and  the  Netherlands  to  add  to  the  growing UK base.

MJ  strongly  believes  that  organisations  are  healthier  for  operating  with  a  collegiate  ethos,  and always aims for this as a corporate goal believing that happy, well-motivated staff will inevitably lead to  a  better  business.

Whilst  she  strives  for  perfect  outcomes,  she  lives  firmly  in  the  real  world  and recognises that pragmatic solutions can often be the most valuable ones.

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