EDINBURGH TV Festival’s controller sessions are set for a change in format for this year.
The first part of these hour-long sessions will be an opportunity to ‘Meet the Channel’ with broadcasters invited to showcase their shows, their teams and their on-screen talent.
It will be an opportunity to convey both their commissioning needs as well as their unique brand identity to delegates.
The second segment will revert to the more traditional format of ‘Meet the Controller’ with a Q&A with a broadcaster or journalist. This section will look in more detail at the channel’s strategy, it’s strengths and weaknesses and where it fits within a changing and increasingly competitive landscape.
The new controller strand will be executive produced by Paul Sommers, managing director, Alaska TV, and Ian Lamarra with a team of leading producers.
Festival director, Lisa Campbelll (pictured), said: “The TV Festival is the only place where the controllers – the key decision makers – of all the major channels are together under one roof to outline their vision.
“This new format gives greater creative freedom to the channels, giving producers an unrivalled insight into the programming trends and commissioning wishlists for the year ahead.”
The sessions will also feature the video wall of questions, introduced last year, in which senior figures spanning the fields of production, distribution and business will ask the controller a pertinent question.
Delegates will also get to ask their own questions anonymously, via the popular EdTV Fest app.
Controllers featuring in the strand include the BBC’s Charlotte Moore, Channel 4’s Jay Hunt, Channel 5’s Ben Frow and ITV’s Kevin Lygo.
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