Media release: Five-star success for Chivas Brothers’ distilleries

Strathisla Distillery 1

SCOTCH whisky and premium gin producer, Chivas Brothers, is in high spirits after three of its Speyside distilleries were awarded five-star status.

The visitor centres at Aberlour Distillery, Strathisla Distillery and The Glenlivet Distillery have been praised for providing ‘Exceptional Customer Experiences’ during a recent VisitScotland assessment.

The appraisals were carried out as part of VisitScotland’s Quality Assurance Grading Scheme, which is designed to inspire and encourage improvement within the visitor attraction sector by helping participating attractions to achieve their full potential and provide the best possible experience.

Visitor attractions are assessed across a wide range of criteria from the quality of the pre-arrival booking process to staff hospitality and friendliness, experience upon arrival, and catering and retail, with each of Chivas Brothers’ visitor centres scoring above 85 per cent to retain the highest ranking of five stars.

Commenting on the fantastic achievement, Chivas Brothers’ Visitor Centres manager, Caroline Mitchell, said: “We are absolutely delighted that three of our Speyside distilleries have once again been awarded five stars for providing outstanding customer experiences.

“The achievement is a huge credit to each of our visitor centre distillery teams at Aberlour, Strathisla and The Glenlivet, which go above and beyond to ensure we maintain our high standards and provide excellent customer service across the board.

The VisitScotland accreditation bolsters the success of Chivas Brothers’ Aberlour Distillery after Visitor Centre Supervisor Rikki Scott scooped the Whisky Magazine Global Icons of Whisky Award earlier this year.


Notes to editors:

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

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Contact: Anna Mitchell