DAILY Business, the online news service, has launched an advertising and social media marketing campaign as it moves to the next stage of its growth plans.
The promotion, which marks the forthcoming third anniversary of the site’s launch, aims to enhance brand awareness and boost traffic.
It will include advertising on 24 bus shelter screens in Princes Street, Edinburgh, the TransVision screen on the Edinburgh Waverley rail station arrivals and departures board, and targeted mobile phone users in Edinburgh and Glasgow.
The advertising programme, through JC Decaux, will be supported by a social media campaign led by Edinburgh-based Supersize Media, which will manage and upgrade the Daily Business accounts. This will include advertising on various social networks.
Daily Business Ltd launched in Edinburgh in September 2014 as the registered company for the Daily Business Group. This comprises the Daily Business news website (which went live in early November that year) and DB Media Services, which includes commercial operations such as advertising and corporate partnering, together with third party services including photography, media training, copywriting and communications services.
A number of writers, agency workers, IT, commercial and marketing consultants now contribute regularly to the site’s content and operations.
Editor and director Terry Murden, an award-winning former Sunday Times, Scotsman and Scotland on Sunday journalist, said: “Daily Business has quickly become established as the go-to source for the day’s breaking business news and it is now time to move to the next stage of development.
“The business is expanding editorially and commercially and as founder I am to grateful to the growing number of corporate partners, advertisers and donors who have supported the company’s growth and are helping it to remain a free-to-access service.
“I believe it is becoming an increasingly investable proposition with a huge opportunity to scale up operations.
“Daily Business is headquartered in Scotland and it is important to the country that it has its own indigenous media. It is also a modern digital company and therefore part of the emerging digital economy.”
Key milestones in 2017
* Former Edinburgh Evening News reporter Paul Kiddie joined as business news and sports writer. Sports coverage expanded;
* Launched Daily Business Magazine as a complementary site providing a focused vehicle for features and interviews on the arts, lifestyle and work-related issues. Former west coast-based freelancer and media lecturer, Pauline Taylor, joined to write lifestyle and arts features;
* Launched regular column by former Scotsman writer, Rab McNeil;
* Former Daily Mail and Sunday Times business journalist, Rupert Steiner, joined as a London-based contributor;
* Published exclusive extracts of start-up entrepreneur Jim Duffy’s new book, Create Special;
* BBC chiefs in London agreed to include news websites in the daily review of the day’s headlines following a campaign by Daily Business;
* Secured agreement with SNS Group for access to photo library and live sports photographs and provide promotion of the company’s video services to corporates;
* Felicity Clifford, a recent graduate of Dundee University and freelance broadcast journalist, joined to write news and features and provide video services; and
* New corporate partners signed up through DB Media Services, which also added more clients using the photography, communications and DB Direct publishing services.
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Daily Business contact details…
Contact: Terry Murden