Media release: UK trade mission aims to boost British music to Brazil


Applications now being accepted for first ever music mission to São Paolo – December

Download the application form here –

A UK music industry trade mission to Brazil is set to take place from 2nd – 8th December 2019, providing an open door for UK music businesses to explore the growing opportunities in the world’s tenth largest music market.

The Department for International Trade (DIT) in partnership with the BPI (British Phonographic Industry), and AIM (Association of Independent Music) are organising this music mission to Brazil, which will take place in São Paulo for the first time.

This mission will coincide with the city’s SIM music convention.

The music industry is growing rapidly in Brazil, a country that is increasingly consuming international music and developing its association with the international music business.

The trade mission will act as a catalyst for collaboration, exploration and expansion of the British music industry in Brazil. It will include a programme of education, networking, B2B meetings, conferences, showcases, site visits and other music related activities.

Paul Pacifico, CEO AIM, said: “We’re delighted to be partnering on this project, which will help to create shared opportunities with key players in the Brazilian market. In 2018, Brazil saw a massive 46 per cent increase in streaming income, which has driven its rise to become the tenth largest recorded music market in the world. It’s clear that this is the perfect time to establish the valuable cultural and business connections which this trade mission will drive.”

Chris Tams, BPI director of Independent Membership & International, said: “As the world’s leading exporter of music after the US, the UK music industry is well placed to help build new trade partnerships around the world, and Brazil is one of the most exciting new markets for British artists and labels. The BPI is delighted to be working with DIT and AIM to help create openings and develop commercial opportunities for its members.”

Artists, managers, promoters, record labels, music publishers, digital distribution companies, festival bookers/directors/organisers and promoters, covering all genres of music, are being invited to participate, and the mission organisers will be tailoring certain aspects of the programme to suit all delegates.

DIT’s ‘GREAT’ campaign was launched in 2011 to “get the world thinking and feeling differently about Britain, repositioning us as a vibrant, inspiring and innovative nation to visit and do business with”.

This is a ‘Music is GREAT’ Brazil Music Mission with industry partners the BPI and AIM.

Mission registration is just £120.00 per delegate.

Some of the activities planned with British Consulate in São Paulo include relevant site visits as well as several opportunities for B2B meetings and networking with opinion leaders and industry professionals. It will also include all delegates attending SIM São Paulo 2019.




Trade mission enquiries
Jude McArdle +44 (0)20 3771 0400

Press enquiries
Henry Oliver +44 (0)20 3771 0400


Trade mission enquiries

Chris Tams +44 (0)20 7803 1300

Press enquiries
Gennaro Castaldo +44 (0)20 7803 1326 / +44 (0)7801 194 139


Trade mission enquiries

Phil Patterson +44 (0)7831 237 981

Press enquiries

DIT Media & Digital @tradegovuk | +44
(0)20 7008 3333

Notes for editors:

When you register for this event, your contact details will be stored on the DIT
Customer Data Management System (CDMS) database which is used to monitor the
effectiveness of DIT services to industry; you may request removal of your information at any time by emailing

About DIT

The Department for International Trade (DIT) secures UK and global prosperity by
promoting and financing international trade and investment and championing free
trade. It is an international economic department, responsible for:

*  Bringing together policy, promotion and financial expertise to break down barriers to trade and investment, and help businesses succeed;

* Delivering a new trade policy framework for the UK as we leave the EU;

* Promoting British trade and investment across the world; and

* Building the global appetite for British goods and services.

About AIM

AIM is the not-for-profit trade body exclusively representing the UK’s independent music sector, which makes up a quarter of the recorded music market. Now in its 20th year, AIM’s members range from the largest, most respected record labels and associated music businesses in the world to self-releasing artists and the next generation of entrepreneurs in music. AIM promotes and supports this exciting and diverse sector globally and provides a range of services, commercial opportunities and practical help to members; enabling them to innovate, grow and break into new markets.

About the BPI

The BPI champions the UK’s recorded music industry, safeguarding the rights of its members and of the artists, performers and label members of collecting body PPL.
The BPI’s membership consists of well over 400 independent labels and the UK’s three
‘majors’, which together account for 85 per cent of legitimate domestic music
consumption and one in eight albums sold around the world.

The BPI promotes British music overseas through its trade missions and the Music Exports Growth Scheme. It provides insights, training and networking with its free masterclasses, Innovation Hub, Insight Sessions, WidsomWednesdays events, and reports. The BPI administers The BRIT Certified Awards, co-owns The Official Charts, organises The BRIT Awards and BRITs Week, and is also home to The Mercury Prize.

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