STV has enhanced its digital offering with the launch of a brand new website and apps for STV News.
The new STV News service features trusted reporting, insight and analysis from our correspondents including Kathryn Samson, Bernard Ponsonby and Colin Mackay, original journalism and special reports, and a host of new features to better reflect Scotland and its people.
STV News is committed to delivering high quality news for its audience. On-air, STV News at Six is one of the nation’s most-watched news programme ,with an average audience of 422,000, and STV was recognised in a recent Ofcom report(1) as one of the main sources of news for Scotland.
As news consumption habits continue to evolve, STV is committed to serving audiences on digital and broadcast platforms. STV’s online audience continues to grow and STV News video content generated over 200m views in 2019 – making STV the leading source of quality news video in the Scotland.
Investment in this new suite of digital products supports STV’s ambitions to meet and exceed the needs of our audiences by delivering the best news service in Scotland.
Steven Ladurantaye, STV’s head of News and Current Affairs, said: “The way people access news is changing and STV is continually evolving its digital offering. Our monthly digital readership is on par with the number of people tuning in to watch STV News on air – and continues to grow.
“In an era of ‘fake news’ it is vital that our readers know where their news comes from – we are using state-of-the-art tools to enable our reporters to create and curate trusted news and features. A further key service on the new site is the ‘live’ view, which allows up to the minute access to the latest STV News stories in chronological order without being subject to external algorithms.
“This investment will ensure our services best meet the needs of our audiences by providing relevant, accessible and engaging news and features across all platforms.”
The new website is available via www.stv.tv/news and STV News apps are available on iOS and Android.
The new website and apps were developed in partnership with Bright Signals.
(1) Ofcom News Consumption in the UK: 2019
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