Media release: ‘New Kids on the Block’ report published, following BPI and ERA Insight Session with Music Ally and Kids Insights


FOLLOWING on from the recent BPI and ERA Insight Session, held in association with Music Ally and Kids Insights, which focused on the role of young people in music consumption, we are pleased to share the accompanying report, which can be accessed here:

The report looks at the role of technology and online platforms, and how listening habits are continuing to evolve with the development of new apps, including the likes of TikTok. It also focuses on how children interact with music, looking at how it becomes more important to young people as they become teenagers. Finally, it looks to the future, and discusses the ever-changing consumer power of young people within a family unit.

Held in July, the joint Insight Session, attended by several hundred people, was the second virtual Insight Session from BPI and ERA, and included contributions from individuals working within world of children and music, from organisations such as Spotify Kids, Sony Music UK, Roblox, SuperAwesome, TikTok, and the team at Kids Insights.




Gennaro Castaldo
+44 (0)20 7803 1326

Toby Leveson
+44 (0)20 7803 1390


Steve Redmond
+44 (0)7770 924 720

For Music Ally

Paul Brindley
+44 (0)20 7250 3637

For Kids Insights

Anastasiia Komarnytska
+44 (0) 330 159 6631

Notes for editors:

Topics and speakers included:

Event introduction
Event chair: Paul Brindley, CEO and co-founder, Music Ally

Children today
Jonathan Watson, chief product officer, Kids Insights
Sarah Riding, director of Research and Trends, Kids Insights

Children and music
Jonathan Watson, chief product officer, Kids Insights

New kids on the block
Stuart Dredge, editor-in-chief, Music Ally

Spotify presentation
Sofia Hansson, business lead, Spotify Kids

Magic Star interview
Will Speer, head of Magic Star, Sony Music UK is interviewed by Marlen Huellbrock, marketing executive, Music Ally

Panel discussion
Chris Moncada, SVP Alternative/GM Last Gang Records, eOne
Jon Vlassopulos, head of Music, Roblox
Matt Lester, EMEA sales director, SuperAwesome
Anna Gruszka, music content and partnerships manager, TikTok
Chair: Casandra Strauss, senior special projects manager, BPI

The future
Sarah Riding, director of Research and Trends, Kids Insights

About BPI/ERA Insight Sessions 

This will be the eighth Insight Session held by record labels body the BPI, including four staged jointly with Entertainment Retailers Association, ERA. The sessions typically explore the relationship between music and technology and how developments are shaping trends in music consumption. Previous sessions have focused on in-car entertainment, Blockchain, Virtual Reality, Artificial Intelligence, Generation Z and Smart Speakers.

About BPI (British Phonographic Industry) –

The BPI champions the UK’s recorded music industry, safeguarding the rights of its members and of the artists, performers and label members of collecting body PPL. The BPI’s membership consists of well over 400 independent labels and the UK’s three ‘majors’, which together account for 85 per cent of legitimate domestic music consumption and one in eight albums sold around the world.

The BPI promotes British music overseas through its trade missions and the Music Exports Growth Scheme. It provides insights, training and networking with its free masterclasses, Innovation Hub, Insight Sessions, Wisdom Wednesday events, and reports. The BPI administers The BRIT Certified Awards, co-owns The Official Charts with ERA, organises The BRIT Awards and BRITs Week, and is also home to The Mercury Prize.

About ERA –

ERA is the trade association representing the vast majority of retailers and digital services offering music, video and games. Its members range from independent record shops (Reflex, Sister Ray) to digital services (Spotify, Sky, Deezer, 7digital) to internet retailers (Amazon) to specialist High Street operators (HMV, Game) and supermarkets (Tesco, Sainsbury’s, Asda and Morrisons).

ERA members supply the sales data which powers the Official Charts Company (music and video charts) and GfK Chart-Track (videogames). Together with record companies trade association the BPI, it owns the Official Charts Company. ERA provides the organisational force behind Record Store Day, the annual celebration of independent record stores which has become the most successful new music industry promotion of the past two decades. ERA works closely with its sister organisations in music, video and games and is a strong proponent of open markets, open standards and consumer choice.

About Music Ally –,

Music Ally has been covering the music industry’s fast-moving digital developments since 2002. Known as a digital thought leader in the global music business, our clients span the music and technology sectors, including all of the major labels and indies, music publishers and collecting societies, music platforms like Spotify and Deezer, and tech giants like Google, Facebook and Microsoft. We are a leading periodical on the new music business, enabling companies to understand the landscape
and effectively operate through marketing, training, research and advisory services.

As a leader in industry training Music Ally recently launched an online learning hub for the global music business at

Music Ally also collaborates with global events and we produce our own conferences including NY:LON Connect with Music Biz and Sandbox Summit as well as networking events.

About Kids Insights

Kids Insights, part of The Insights People, is a global leader in kids’ market intelligence. The company currently surveys more than 3,000 children every week, across four continents and nine countries, or more than 150,000 children a year, and has gained a reputation as the most comprehensive and dynamic market intelligence specialist in kids, tweens and teens; and whose market intelligence is used by companies such as the BBC, F1, Kraft, Pokémon, SEGA, Turner and Warner Bros.

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