Media release: ‘Smart food’ secures support from squash star and Atlantic challengers

Human Food Force Genesis 2

Series of images available of the team – contact

A TOP Scottish squash player and a team of rowers have both endorsed a wholefood bar, described as a ‘super food’.

Human Food has been developed to support a plant-based diet and claims to be packed with ‘immunity-boosting superfoods’. Launched in 2018, the brand already has a huge following in the sport, athletic and well-ness worlds and their newly-produced bars have been reinforced with even more nutrients and vitamins.

Basically, the bars are pretty ideal for any diet. Say the producers, each bar contains 11g of protein, 100 per cent of your vitamin B12 for the day, and 50 per cent of your recommend daily iron, calcium, magnesium and vitamins B1, B2, B3, B5, B6 and D.

Top Scottish squash player and Human Food ambassador, Greg Lobban, explains: “I love the Human Food bars, personally, because they contain so many of the essential nutrients we all need on a daily basis – including iron, calcium, Vitamin D and magnesium.

“They are perfect for me during a training day between sessions to satisfy my hunger and I can have one of these bars close to a session giving me a good boost of energy but doesn’t leave me feeling lethargic and heavy afterwards. They have been a great addition to my diet and training performance.”

The Human Food Bars are so popular that the company is launching a running club, due to the high demand from endurance athletes.

Meanwhile, a team of four rowers – calling themselves Force Genisis and taking on the Talisker Whisky Atlantic Challenge – will be rowing unsupported for 3,000 miles across the Atlantic in December.

On such a row, the team need all the power and strength they can get and their new partnership with Human Food is considered the perfect relationship to get them across the finish line.

The team are aiming to be the fastest and first mixed quad to row any ocean and have been training hard to take on the huge challenge. They are rowing to not only fulfil life-long dreams but also to support two charities who provide vital support and services to NHS workers on the frontline.

The team will be aiming to raise £100,000 for Duty to Care, a charity that provides mental health support to the NHS, and Blood Bikes, a charity who volunteer their services to the NHS, urgently transporting blood, platelets, medical samples, medication, baby milk, heart monitors and anything critical that can be sent by bike both to hospitals and air ambulances throughout the UK.

Says a spokesperson: “Force Genesis will be exposed to the raw elements of the Atlantic Ocean and will only be able to carry limited supplies. Human Food will provide them with quick nutrition, adheres to their belief in sustainability and will be a welcome break from the dehydrated food diet the team will be surviving on.”

To keep up with the team, head to their website or socials as they take on one of the world’s toughest rows and raise money for frontline services!


Picture caption

Human Food Bars on Force Genesis’s Rannoch 45

(All photos are property of GRM Marketing


Alice Basson, marketing executive, Gordon Ritchie Marketing

M: 07717605268


MEDIA RELEASE issued by GRM. You too can share your stories (aka press or media releases), on this site. Email here for more information.

Check out for your very own media releases feed…

Check out too and

Stay connected with our various twitter feeds: CharitiesDrinkEducationEnergyFashionFilmFoodGardensLegalMotorsMusicOutdoorsPropertyScience and Sports. And not forgetting FinanceTheatreTravelFestivalsVisual ArtsAberdeenDundeeEdinburghGlasgowInvernessPerth and Stirling.

GRM contact details…

Contact: Alice Basson