Media release: Conference presenting monthly online events about sports sponsorship

Pinnacle Sport Via Sponsorship

VIA Sponsorship, Scotland’s sport sponsorship conference, is going online again for a series of events following the success of their 2020 conference moving online in October and November of last year.

The previous webinars featured panellists such as Mel Young, chair of sportscotland, Alan McLeish, managing director of QTS and Mark Harrison founder and CEO of SponsorshipX.

This time, Via Sponsorship will be hosting open questions and discussions for athletes and sportspeople as they look to secure sponsorship when events and the sporting world open once again later this year.

Experts from Via will be on hand to offer advice and answer questions in a bid to create opportunities for young people in sport securing and delivering strong partnerships with brands and sponsors.

Says Gordon Ritchie, founder of Via Sponsorship: “With the vaccine now in distribution, there is a small light at the end of the tunnel.

“We want to provide a space for young people, athletes, and small businesses to ask questions and find out how they can start the conversation with sponsors and partners as the event and sporting world begins to restart once again.

“We understand the importance of sport in society and this conversation will hopefully encourage confidence in young sporting stars and get the sponsorship world moving once again in Scotland.”

Via Sponsorship will be looking for attendees to be fully engaged and ask questions that they would not normally have the opportunity to ask if they have little experience of the sponsorship world.

For example, as a female mountain biker looking for support, what sectors should they be looking to for sponsorship?

As a small business, why should they consider sponsoring an athlete or a team rather than spending money in advertising? What are the benefits of sponsorship for a small business?

As a netball team looking for a company to invest in them, how do they present themselves and their achievements?

The first event will be on the 27th January at 4pm GMT and further details can be found at


Picture caption: Pinnacle Sports Group sponsors athletes through the Via Sponsorship Conference 2019


Alice Basson, marketing executive, Gordon Ritchie Marketing

M: 07960657317


Gordon Ritchie, managing director, Gordon Ritchie Marketing

M: 07973101534


MEDIA RELEASE issued by GRM Marketing. You too can share your stories (aka press or media releases), on this site. Email here for more information.

Check out for your very own media releases feed…

Check out too

Stay connected with our various twitter feeds: CharitiesDrinkEducationEnergyFashionFilmFoodGardensLegalMotorsMusicOutdoorsPropertyScience and Sports. And not forgetting FinanceTheatreTravelFestivalsVisual ArtsAberdeenDundeeEdinburghGlasgowInvernessPerth and Stirling.

GRM Marketing contact details…

Contact: Gordon Ritchie
Phone: 07973101534