Media release: Ten trends for the next ten years


THE BPI is pleased to announce that the latest in its regular series of Insight Sessions – 10 x 10: Ten Trends for the Next Ten Years – will take place on Thursday, 15th April from 4.00pm.

The virtual session will once again be in association with regular partners, Music Ally, and will also be presented with the support of BPI official audio partner, Bowers & Wilkins.

Celebrating the fact that this is the first BPI Insight Session of the new decade, this forthcoming event looks ahead to the 2020s and will see ten speakers give their views on individual technologies, as well as on broader business trends and societal issues – and their potential impact for music: from 5G, smart cars and creator culture to new audio formats, the metaverse and non-fungible tokens (NFTs), amongst

Attendees will hear from specialists and analysts working actively at the heart of these exciting developments – each taking ten minutes to present an overview of their area of expertise.

Initial confirmed sessions and speakers include:

* The ‘metaverse’ – Stuart Dredge, editor-in chief, and Joe Sparrow, writer and broadcaster, Music Ally;

* The evolution of direct-to-fan – Tom McNeill, Creator Partnerships manager, Patreon;

* The potential of NFTs – Shara Senderoff, partner/ president, Raised In Space;

* Creator culture: The music business’ next (r)evolution – Mark Mulligan, managing director and analyst, MIDiA Research;

* The smart home and the smart car – Alexandre Jornod, lead market analyst, music and audio, Futuresource Consulting;

* Unleashing the power of 5G for the music industry – Emily Savage, Immersive (XR) Commercial Product lead, Digital Catapult; and

* The future of audio – Cherie Hu, founder and publisher, Water & Music.

More speakers and a fully fleshed agenda will be announced in due course, but BPI members and industry guests can sign up for free, here:

Event: BPI Insight Session, in association with Music Ally and Bowers & Wilkins

Subject: 10 x 10: Ten trends for the next ten years

Date and time: Thursday, 15th April 2020 – 4pm– 6pm GMT




Gennaro Castaldo +44 (0)20 7803 1326 / +44 (0)7801 194 139

Toby Leveson +44 (0)20 7803 1390

For Music Ally

Paul Brindley +44 (0)20 7250 3637 / +44 (0)7956 579 642

For Bowers & Wilkins

Andy Kerr (0)7590 735140

Notes for editors:

About BPI Insight Sessions

This will be the tenth Insight Session held by record labels association the BPI, including a number staged jointly with Entertainment Retailers Association (ERA).

The sessions typically explore the relationship between music and technology and how developments are shaping trends in music consumption. Previous sessions have focused on in-car entertainment, Blockchain, Virtual Reality, Artificial Intelligence, Generation Z, Smart Speakers, Kids Insights, and, most recently, music and wellbeing.

About BPI (British Phonographic Industry) –

The BPI champions the UK’s recorded music industry, safeguarding the rights of its members and of the artists, performers and label members of collecting body, PPL.

The BPI’s membership consists of well over 450 independent labels and the UK’s three ‘majors’, which together account for 85 per cent of legitimate domestic music consumption and one in ten streams around the world.

The BPI promotes British music overseas through its trade missions and the Music Exports Growth Scheme. It provides insights, training and networking with its free masterclasses, Innovation Hub, Insight Sessions, Wisdom Wednesday events, and reports. The BPI administers The BRIT Certified Awards, co-owns The Official Charts with ERA, organises The BRIT Awards and BRITs Week, and is also home to The Mercury Prize.

About Bowers & Wilkins –

Bowers & Wilkins, founded in the UK in 1966, has been at the forefront of high-performance audio for more than 50 years. Bowers & Wilkins designs and manufactures precision home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound
quality, earning countless awards and accolades from the world’s leading recording studios and musicians. Bowers & Wilkins’ reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience.

About Music Ally –

Music Ally has been covering the music industry’s fast-moving digital developments since 2002.

Known as a digital thought leader in the global music business, our clients span the music and technology sectors, including all of the major labels and indies, music publishers and collecting societies, music platforms like Spotify and Deezer, and tech giants like Google, Facebook and Microsoft.

We are one of leading periodicals on the new music business, enabling companies to understand the landscape and effectively operate through marketing, training, research and advisory services.

As a leader in industry training, Music Ally recently launched an online learning hub for the global music business at

Music Ally also collaborates with global events and we produce our own conferences, including NY:LON Connect with Music Biz and Sandbox Summit as well as networking events.

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