Media release: Edinburgh project showcases importance of creativity during Covid

Roof tops by Shaun

AN unique art project for socially-isolated older people, set up by Edinburgh-based Rowan Alba, will culminate in an one-day showcase of service users’ work at the Royal Botanic Garden, in the city, later this month.

View from the Inside is an exhibition of art and poetry created by the Rowan Alba CARDS (Community Alcohol Related Damage Service) community during the Covid-19 pandemic.

It will take place on Friday 24 September in the Caledonian Hall, Royal Botanic Garden, Edinburgh, with exhibition viewing 1pm-4pm.

The art project was designed to allow service users to engage in meaningful, creative activity with a freelance artist who has been working with CARDS over the last six years and with whom they have built a trusting relationship.

The original project – CARDS café – was initially developed in response to clients saying they wanted more social contact and this saw service-users visit public places such as the National Galleries of Scotland and the Botanic Garden, to share experiences and socialise in a safe space.

During the Covid-19 pandemic, the focus shifted to a remote art project, with the aim of helping the CARDS community stay connected, share their stories and increase their social interaction while self-isolating.

Freelance digital artist, Sam Rutherford, led the project and commented: “I am passionate about enabling community groups to have their voices heard and the arts is the perfect platform for this.

“We have had huge support from the National Galleries of Scotland and the Botanic Gardens in helping us deliver the CARDS café and, when we had to move online, it was vital that we worked hard to retain the sense of connection and community amongst the service users.

View from the Inside is a powerful collection of creativity from the service-users and has given them a meaningful and therapeutic outlet for expressing their thoughts, feelings and experiences.”

CARDS is a befriending project for socially-isolated people in Edinburgh living with Alcohol Related Brain Damage (ARBD).

During the art project, 20 service users were sent materials tailored to their individual needs and interests, engaging them in a range of creative activities, including painting, photography, knitting, drawing and modelling.

View from the Inside is a showcase of this work and has proved so successful that it is hoped to develop the project further in the future. It was funded by the Self Management Fund, administered by the Health and Social Care Alliance Scotland and the RS Macdonald Charitable Trust.

Shaun, a CARDS service user, commented: “I had never painted before, not since primary school – probably.

“I gave it a try when the CARDS team gave me the art materials. I used watercolours and painted a picture purely from my imagination and I copied one from a postcard.

“I felt closer to the other CARDS service users through the pandemic because we found a way to connect with each other through the art. You don’t feel so alone, I suppose. I used to pace the floors for hours in the early hours of the morning when I couldn’t sleep. Now I paint. I find it really relaxing.”

Tracey Stewart, CARDS project lead, added: “We are immensely grateful to the funders, artists, volunteers and CARDS staff who have made this project possible.

“The past 18 months have been challenging for the whole of society and have left many people feeling overwhelmed and isolated. This is especially true for those people who may, for whatever reason, not feel connected to their community and already live in a socially-isolated way.

“CARDS was founded on the premise that we can never underestimate the power of human contact and the art project combines connection and community with creativity. It has allowed our service users to have a voice, to feel part of something meaningful and to share their stories.

“This is incredibly empowering and after a decade of delivering the CARDS service, we know all too well how crucial social connections are. The art project is a powerful demonstration of how a little bit goes a long way.”

Supporters and funders of the art project include the Health and Social Care Alliance Scotland (The ALLIANCE).

Professor Ian Welsh OBE, chief executive of the ALLIANCE, commented: “The work that Rowan Alba has delivered over the past two years in their CARDS self-management project highlights the difference that art and expression can make for people with long-term conditions as part of their self-management. The Self Management Fund invests in building capacity within the communities we live – where people live their lives and do their self-managing.

“This project highlights the importance of connection and reminds us that we all are entitled to the right support to be able to live our lives on our terms.

“The CARDS project and the work of Rowan Alba shows the impact that self-management approaches can shift the focus to prevention and to wellbeing for individuals living with long term conditions.”

View from the Inside is free to attend and open viewing is on Friday 24 September in the Caledonian Hall, Royal Botanic Garden, Edinburgh, 1pm-4pm.

Further information can be found at


For further information about Rowan Alba and CARDS, please contact Gaynor Simpson at Vibrant Communications on 07790 104073 or email

Notes for editors:

* CARDS was set up in 2010 by Tracey Stewart when she was working at Rowan Alba’s Thorntree Street ‘home for life’, for men experiencing long-term homelessness and problematic drinking. Recognising the importance of social interaction between staff and residents, CARDS was designed to provide essential, supportive human connections to the many individuals on the waiting list for Thorntree Street.

* An initial cohort of ten volunteers was recruited and trained with a one-off grant of £5K from The City of Edinburgh Council.

* CARDS has supported over 1,000 service users since it was set up. The number of service users supported by the service during the pandemic has more than doubled in size, from 47 to 105.

* There are around 25 people on the CARDS waiting list and the current waiting time is in the region of six weeks.

* Volunteers typically stay with CARDS for around 1-2 years. Longer-serving volunteers are invaluable when new and complex cases come in.

* CARDS service users report a reduction in alcohol consumption of 63 per cent; an increase in psychological wellbeing of 68 per cent and an improvement in general health of 41 per cent.

* For every £1 spent on assertive outreach, £3.42 can be saved from the public purse. Outreach is the best evidenced intervention.

* 75 per cent of dependant drinkers are not engaged with services.

* In an area populated by 200 000, there will be at least 250 high-risk dependant drinkers that cost the health service £12M a year. (Alcohol Change conservative estimate).

* Evidence has shown that 40 per cent of high-risk, dependant drinkers try to stop or reduce around four times a year.

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