Media release: British Music Embassy reveals SXSW 2023 set times


With SXSW almost upon us, The British Music Embassy, today shares final details, including set times, for its highly eight days of events. SXSW’s venue for break-out UK music stars, will once again host the best in new British music at The Courtyard at 4th (formerly Cedar Street Courtyard).

The British Music Embassy’s 12 showcases run from Saturday, March 11 to Saturday, March 18, split between four daytime and eight night-time shows. The BBC, Consequence, Licks Magazine tipped artists such as Brooke Combe, ALASKAALASKA, Lime Garden will take to the stage, as well as multiple artists featured in NME’s ‘100 Essential Artists for 2023′, including Balming Tiger, Crawlers, Heartworms, Panic Shack, and Redolent.

This year, The British Music Embassy is also presenting, with BBC Music Introducing, the first ever BBC 1xtra Introducing showcase featuring British artists of colour, on Thursday, March 12.

The showcase includes R&B, Soul, and Aftrobeat artists Bellah, Miraa May, Obongjayar, SIPHO, and Yazmin Lacey.

Throughout the eight days, The BME will once again highlight the creativity and diversity of the British music scene, which annually makes the showcases the place to be during SXSW.

All 50+ live performances will be powered by Bowers & Wilkins Sound System, with the world-renowned audio brand’s custom built, one-of-a-kind PA system bringing its revered True Sound to the live music stage.

This will be the first live appearance of Sound System in over five years, having previously featured at some of the world’s leading music festivals including Primavera Sound and WOMAD, as well as on tour with Jamie XX.

The line-up includes:

ALASKAALASKA / Balming Tiger / Bellah / Brooke Combe / Cherym / Classical For The Now / Crawlers / Dea Matrona / Dead Pony / DEX DJ / Dream Wife / Edie Bens / English Teacher / Far Caspian / Folly Group / Gen And The Degenerates/ girli / The Goa Express/ The Golden Dregs / Hamish Hawk / Heartworms / Ishmael Ensemble / Jaz Karis / Jessica Winter / Junk Drawer / Kadeem Tyrell / Kid Bookie / Lemonade Shoelace / Lime Garden / Low Island / Max Cooper / Miraa May / NOISY / Obongjayar/ The Orielles / Panic Shack / Pigs, Pigs, Pigs, Pigs, Pigs, Pigs, Pigs / Prima Queen / Queen Millz / Red Rum Club / Redolent / Robocobra Quartet / Samm Henshaw / Sans Soucis / SIPHO / SOAK / Sports Team / Steam Down / Strawberry Guy/ Tamzene / Tyson/ Venbee / VLURE / Warmduscher/ WYNONA BLEACH / Yazmin Lacey / Youth Sector

The British Music Embassy also offers networking opportunities for those looking to build business connections worldwide, with a week-long program of panels and roundtables featuring top UK executives and industry experts.

The British Music Embassy is brought to you by the Association of Independent Music (AIM), BBC Music Introducing, UK record labels association the BPI, the Department for Business & Trade, The Ivor Academy,

The MMF’s Accelerator program, PPL, PRS for Music and PRS Foundation, in association with ATC, Bowers & Wilkins, Marshall, Production Park, Belfast City Council and media partners Consequence and LICKS Magazine.

Saturday, March 11th – 8pm-12am
BME Opening Night Launch Party
8pm – Tyson
8:50pm – Low Island
9:40pm – Brooke Combe
10:30pm – Warmduscher
11:15pm – DEX DJ

Sunday March 12th – 7:30pm-11pm
BME Presents In Association with Songbits
7:30pm – Classical For Now
9pm – Max Cooper

Monday, March 13th – 8pm-2am
Marshall Official SXSW Showcase
8pm – Gen And The Degenerates
9pm – Panic Shack
10pm – Red Rum Club
11pm – Kid Bookie
12am – Dead Pony
1am – NOISY

Tuesday, March 14th – 8pm-2am
ATC-Live Official SXSW Showcase
8pm – Ishmael Ensemble
9pm – The Golden Dregs
10pm – The Goa Express
11pm – Sans Soucis
12am – Balming Tiger
1am – Mandy, Indiana

Wednesday, March 15th – 2pm-6pm
Licks Magazine presents
2:10pm – Jaz Karis
3pm – Prima Queen
3:50pm – Lime Garden
4:40pm – Brooke Combe

Wednesday, March 15th – 8pm-2am
Consequence Official SXSW Showcase
8pm – SOAK
9pm – Folly Group
10pm – girli
11pm – Low Island
12am – Dream Wife
1am – Pigs, Pigs, Pigs, Pigs, Pigs, Pigs, Pigs

Thursday, March 16th – 2pm-6pm
Output Belfast presents
2:10pm – Junk Drawer
2:50pm – Dea Matrona
4:10pm – Lemonade Shoelace
4:50pm – Cherym
5:30pm – Far Caspian

Thursday, March 16th 8pm-2am
BBC Introducing Official SXSW Showcase
8pm – SIPHO
9pm – Yazmin Lacey
10pm – Bellah
11pm – Miraa May
12am – Obongjayar
1am – Samm Henshaw

Friday, March 17th – 2pm-6pm
BME / FORM presents
2:10pm – Warmduscher
3pm – Tyson
3:50pm – Sans Soucis
4:40pm – Hamish Hawk
5:30pm – Dream Wife

Friday, March 17th – 8pm-2am
BBC 1xtra Introducing Official SXSW Showcase
8pm – Edie Bens
9pm – Kadeem Tyrell
10pm – Crawlers
11pm – Jessica Winter
12am – English Teacher
1am – Steam Down

Saturday, March 18th 2pm-6pm
BME presents
2:10pm – Strawberry Guy
3pm – Tamzene
3:50pm – Youth Sector
4:40pm – Venbee
5:30pm – Redolent

Saturday, March 18th – 8pm-2am
BBC Introducing Official SXSW Showcase
8pm – Heartworms
9pm – Queen Millz
10pm – Sports Team
11pm – The Orielles
12am – Robocobra Quartet
1am – VLURE

Says Peter Leathem OBE, chief executive officer at PPL: “It is fantastic to be travelling to Austin once again for what is unquestionably one of the highlights of the music industry calendar. SXSW offers UK artists, like the Northern Ireland Music Prize winning band Robocobra Quartet and neo-soul singer songwriter Yazmin Lacey, who will both be among those performing this year, an invaluable opportunity to engage with global audiences. Having a larger capacity venue once again in The Courtyard demonstrates the increasing popularity and appeal of the talent being showcased at The British Music Embassy. PPL is proud to be a
partner and supporter of this vital platform for the UK music industry.”

Adds Giles Pocock, vice-president of Brand Marketing, Bowers & Wilkins: “Music has always been at the heart of everything we do as a company. As a British audio brand, it makes us incredibly proud to be able to help support the future of British music through our long-term association with the BPI and, more recently, the British Music Embassy. It’s a hugely exciting line-up and we can’t wait to see what all these amazing artists do next.”

Says Alex Bruford, ATC Live: “ATC live are delighted to be back at the British Music Embassy at SXSW 2023. We welcome Folly Group, Ismael Ensemble, The Golden Dregs, The Goa Express, Sans Soucis and Balming Tiger for an dazzling and eclectic musical journey taking in post punk, new UK jazz, baritone crooning, psych rock, alternative RnB and multi-national alternative K-Pop.”

Says Andrea Czapary Martin, CEO, PRS for Music: “PRS for Music is pleased to be returning this year to SXSW and the British Music Embassy to champion our exceptional members while strengthening PRS’s global footprint. These showcases present the best in British talent and are a springboard for music creators, helping to launch long-term opportunities for PRS members. If you are in Austin this year, I welcome you to join us at The Courtyard.”

Says Steve Tannett, music director, Marshall Amplification Plc: “We are hugely excited to be returning to SXSW this year, this time as official sponsors of the Monday night at the British Music Embassy. SXSW, along with the British Music Embassy, allow artists fantastic opportunities to showcase their unique talents to a brand new audience.”

Adds Annabella Coldrick, chief executive, Music Managers Forum: “MMF is delighted once again to partner with the British Music Embassy and to support all the British managers in town. The work of music managers representing artists at the showcase and making international deals happen, including current and former participants on our YouTube Music supported Accelerator Programme, is crucial to the success of SxSW.”

Says Ben Wynter, entrepreneur and outreach manager, Association of Independent Music (AIM): “AIM is thrilled to return to SXSW with the British Music Embassy, where we will support and champion all our incredible members who are speaking or/and have talent showcasing at this year’s event.

“Creative entrepreneurs are the true innovators and pioneers of this industry, and we are pleased to be able to offer our guidance and support at SXSW. I am delighted to see such a strong, exciting, and diverse lineup
at the British Music Embassy and would go as far as to say that if you don’t make it down to The Courtyard, you really will miss out on the hottest shows in town.”

Sophie Jones, BPI chief strategy officer and Iinterim CEO, said: “British music and artists need their voices to be heard louder than ever in today’s intense competitive global music market, and SXSW has become one of the essential platforms to cut through all noise, amplify the UK’s voice and showcase its brilliant new music talent to an influential audience.

“I am delighted that the BPI is once again able to be part of the British Music Embassy at SXSW alongside UK partners and with the support of Bowers & Wilkins. We wish the organizers, attendees, and participating artists every success for another great event.”


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