Media release: NEoN shows its character – winners chosen from over 500 entries in design competition


INTERNATIONAL digital arts festival, NEoN, announces the winning entries of its character design competition. The winners have been chosen from over 500 international entries.

The winners of the NEoN digital arts festival’s character design competition are:

Industry Guru category: David Rafael Leyva Silva, Illustrator, 37 years-old, Peru. Character name : Guzzler

Layperson category: Ivana Strukelj, Copywriter, 30 years-old, Croatia. Character name : neOne-eyed Fred

For the kids category: Josh Beech, Student, 16 years-old, Lincolnshire. Character name: Dot

The competition, which challenged entrants to create a unique design within a simple template, based on NEoN 2010’s theme of ‘character’, attracted well over 500 entries, from all around the world.

Entrants included pupils aged between 11 and 16 from Invicta Grammar School, Maidstone in Kent, which entered the NEoN design competition as a school project.

Said Donna Holford-Lovell, chair of the NEoN organising committee: “The response to the competition has been overwhelming.

“We had anticipated quite a lot of interest, thanks to the line-up of artists and designers taking part in this year’s festival, but we were not prepared for the hundreds and hundreds of entries which poured in, from all around the world.

“We’re thrilled that so many people took the time to think about festival and create their own design.

“We’ll be putting all of the entries up online for the world to see as soon as we possibly can. We’d also like to say a huge thank you to everyone who entered.”

Says a spokesperson: “The prizes for the design competition are suitably impressive. The winner of each category will receive £100 cash prize, NEoN conference tickets, have their design uploaded to the Teetonic online gallery, have their design appear on NEoN marketing material and have their design printed on all NEoN staff t-shirts.

“A further nine entries from each category have been selected by the NEoN judging panel to be entered into the TOP 30 T-SHIRT COMPETITION, which is being run in conjunction with Teetonic (

“The designs will appear on the Teetonic website to be voted upon by the public. The design from each category with the most votes will be made into a t-shirt that will be available for purchase from the Teetonic site, and at the NEoN festival.”

Visitors to the Teetonic website can vote for their favourite design over the next three weeks. The design which receives the most votes will be printed as Teetonic’s NEoN 2010 T shirt, with the designer receiving a t-shirt with his or her design on it, in addition to a share of the proceeds from all sales.

The judges of the NEoN design competition have been amazed by the calibre of the entrants.

Said Lyall Bruce, of Sooper Double D and member of the NEoN judging panel which included design duo, TADO, Scott Downie of Hungry Boy, and the highly-respected designer, Fraser Maclean, among others: “I have been overwhelmed by the quality and sheer quantity of entries to this competition. With over 500 entries from all corners of the world, judging this competition has been a very difficult task indeed but this has been my highlight of the NEoN 10 build up so far!”

The complete gallery of entries can be found online at

For a full programme of events and ticket purchases for the NEoN digital arts festival events, visit



Helen Reid

Revolver PR


T: 0845 130 8992

Donna Holford- Lovell



Notes to editors:

North East of North (NEoN) is an international digital arts festival featuring moving image, performance, music and technology driven arts. The over-arching curatorial theme for 2010 is Character: evaluating the abstracted or physical agent in a work of art; investigation of the fictional or psychological systems; observation of the unit of information, symbol, sound or written language.

Through this focused dimension NEoN intends to explore the notion of collaboration between visual art, information communication, media production and gaming that will expand digital development and knowledge. (

NEoN was created by Interactive Tayside (

Interactive Tayside is a partnership between public, private and academic sectors to develop and promote Tayside’s digital media industry.

NEoN is sponsored by: Angus & Dundee City Council, Event Scotland, National Lottery Awards for All, The Japan Foundation, Creative City Challenge, Scottish Enterprise & the North Sea Screen Partnership

Partners include: Interactive Tayside, Dundee Contemporary Arts Centre (DCA), Dundee City Council, The University of Abertay, Dundee College, Hungry Boy, Revolver PR, Red Pepper Events, Simultaneita & Insight Innovations.

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Contact: Helen Reid