LEADING provider of fully-integrated transactional retail apps and mobile solutions, NN4M, has declared the 2011 Mobile World Congress in Barcelona a resounding success for the Scottish delegation, led by Scottish Development International.
The world renowned Mobile World Congress 2011 is arguably the most important event for those involved in innovative technologies and mobile commerce this year, with industry leaders and key influencers descending upon the Fira in Barcelona to showcase their products and display their technological and business innovations to the vast array of target potential clients and industry peers alike.
Having been invited by SDI, market leader NN4M joined the Scottish delegation to showcase their raft of fully transactional retail apps, mobile and e-commerce solutions to over 60 000 industry decision makers, rubbing shoulders with some of the industry greats during the congress.
Carolyn Burnett, CEO of NN4M declared their participation in the event a resounding success.
She said: “We were absolutely delighted to join SDI and the rest of the Scottish delegation at such an important industry event. We embraced the opportunity to highlight our products and make the retail and mobile industries aware of our capabilities, not only with regard to technological innovation and transactional products and services, but also in our ability to recreate the social aspect of the consumer shopping experience right across our multi platform retail solutions.
“We met some very interesting and influential people operating throughout the global markets, leading the evolution and expansion of mobile industries. We’re certainly optimistic of the potential growth of our business which may arise as a direct result of our attendance at the Mobile World Congress. We made some excellent contacts and had a fantastic time, and we’re now eager to get back to business and move forward with our plans for expansion both within Europe and tapping into global markets further afield.”
20 innovative technology companies operating throughout Scotland joined over 50, 000 senior leaders from across the mobile industries from 200 countries in attendance at the 2011 Mobile World Congress, which took place between 14 – 17 February 2011.
The event included a global thought leadership conference, a product exhibition featuring over 1,300 international companies, a sector specific four-day App Planet event, and the Global Mobile Awards.
Industry heavyweights from Google to Nokia, Intel and Microsoft made appearances, strengthening the importance of the industry transforming event within the mobile and wider industries.
The delegates were treated to a number of insightful speeches by some of the most highly respected industry greats including Stephen Elop, president and CEO of Nokia, Steve Ballmer, CEO of Microsoft and Eric Schmidt, chair and CEO of Google and Dick Costolo, CEO of Twitter.
Led by Scottish Development International, the 20 Scottish companies were selected to showcase their own products and service innovation, while demonstrating the global potential and exceptional calibre of Scottish companies as a whole, operating within these highly competitive industries throughout international markets.
Anne MacColl, chief executive of SDI stated: “NN4M is an excellent example of a Scottish technology company that is developing innovative apps and mobile solutions for some of the UK’s leading high street retailers. We are delighted to be working with them to support it building its international profile.
“Attending Mobile World Congress most certainly gave NN4M an opportunity to showcase their transactional apps to an influential international audience. We’re pleased NN4M grasped this opportunity with both hands and obviously made excellent use of it while they were there.”
To view an interview with NN4M conducted at the 2011 Mobile World Congress, please visit SDI TV.
NN4M exists at the leading edge of multi-channel retailing, bridging the gap between technical innovation and existing commerce systems. The award winning company works with a raft of industry leaders including Debenhams, River Island, and Karen Millen to create compelling, intuitive realisations of the retail experience across a multitude of digital platforms.
NN4M is a market leader in providing fully-integrated, transactional retail apps and mobile solutions.
Unremittingly results-focused, the company acts as an expert partner helping major brands forge an innovative and measurable approach to online consumer sales that goes beyond the boundaries of traditional eCommerce operations.
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