Media Release: Expanding web design agency offsets carbon footprint


LEADING web design agency, Alienation Digital, is reaffirming its status as a carbon neutral company after offsetting 30 tonnes of CO2 in 2010/2011.

Says a spokesperson: “The Glasgow-based business, which works with a number of high-profile clients in the environmental sector, has successfully offset all of its office, travel and hosting emissions over the last 12 months.

“Despite it being their most successful year to date, with a ten per cent increase in turnover throughout 2010, the company has enlisted the support of the government’s Quality Assurance Scheme for Carbon Offsetting (QAS) to help it to reduce its carbon footprint.”

Two different schemes are being used to facilitate the process at a local and international level, with contributions being made to a tree planting sanctuary in Scotland and a reforestation project in the Great Rift Valley in Kenya.

Most of the firm’s emissions come from operating its web servers around the clock, releasing over ten tonnes of carbon dioxide annually.

The company’s second biggest output stems from the 50,000 miles which staff travel per year.

Alienation has also made some smaller changes such as switching to carbon neutral printing companies in order to further limit their impact upon the environment.

Previously, Alienation Digital has designed websites for a variety of clients who are involved in the green sector, including Scottish charity ‘Paths For All’ and GCV Green Network.

They are also currently working on a website for the Woodlands Community Garden, a public green space found in a leafy suburb of Glasgow.

Neil Barr, Alienation Digital’s managing director, said: “We have always had strong desire to become a more environmentally-friendly business.

“Over the past few years, despite the continual expansion of the company, we have been able to honour our commitments to the environment by significantly reducing our carbon footprint while helping define the online presence for a number of key businesses operating in the sector.

“Recently, the business has revised its core environmental policy and realigned our targets to further ensure our impact upon the environment is reduced.”

For more information on Alienation Digital’s environmental achievements, visit:

Issued by The BIG Partnership on behalf of Alienation Digital –

Contact Tim Malseed 0141 333 9585 or Brian Welsh 0141 333 9585

About Alienation Digital

Alienation was founded through a desire to provide creative solutions in a digital world.

Since 1997 Alienation has become one of Scotland’s leading web design agencies with clients across the UK and internationally.

Our talented team includes designers, developers and marketers with extensive experience in building and maintaining solutions for clients throughout the UK and abroad.

Alienation is wholly-owned by the managing director, Neil Barr, who has been working in this industry for over 15 years.

Bringing additional strength and experience to the board is Ken Beattie. Ken currently holds a number of non-executive positions in the Scottish business IT sector, having successfully founded a number of software companies.

Alienation was involved in setting up the Scottish Enterprise E-business Suppliers Certification scheme. The e-Mark was launched in September 2003 and Alienation were one of the first to achieve certification.

Over the years, Alienation and our clients have won a number of awards such as the Scottish Enterprise Web Developers competition and Glasgow Regional winners at Winners at the Web 2003.

Our clients range from charities to councils, from multinationals to new start-ups.

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Contact: Tim Malseed
Phone: 0141 333 9585
Website: http://www.